Brand Marketing Leader — Wellness Tech + Partnerships

Vesync Co.; Tustin (CA); On-site; USD 135,000 - 165,000; Full time

Benefits offered by this job

Medical/Dental/Vision for employee

401K with 4% employer match

PTO and holidays

Life Insurance

EAP

Fully stocked kitchen

Job summary

VeSync is seeking a Director of Brand Marketing in an on-site role in Tustin, CA. You will lead brand launches, social media and community, and PR strategies to build credibility and awareness for our wellness-driven consumer brands.

You will manage brand ambassadors and partnerships, collaborate with Product Marketing, Growth, and Creative Studio, and guide experiential activations as the brand scales. A Bachelor’s degree and 8+ years in brand marketing are required.

Qualifications

• Bachelor's degree required.
• 8+ years in brand marketing for consumer brands with DTC experience.
• Proven track record running always-on brand programs alongside launches and campaigns.
• Experience leading social media and community teams and setting channel strategy.
• Experience leading PR and earned media, in-house or via agencies.
• Experience building ambassador programs and brand partnerships.

Responsibilities

• Own Brand Launches & Campaigns: build and run integrated plans for launches and tentpole campaigns across social, PR, ambassadors, partnerships, and community.
• Lead Social Media & Community: set channel strategy, content programming, and community standards; scale CX support to a full program post-launch.
• Own PR & Brand Measurement: define PR strategy, manage agencies, and report brand health metrics and investment impact.

Skills

Brand marketing

Team leadership

Social media

PR & earned media

Partnerships

Campaign management

Education

Bachelor's degree

Job description

VeSync is seeking a Director of Brand Marketing in an on-site role in Tustin, CA. You will lead brand launches, social media and community, and PR strategies to build credibility and awareness for our wellness-driven consumer brands.

You will manage brand ambassadors and partnerships, collaborate with Product Marketing, Growth, and Creative Studio, and guide experiential activations as the brand scales. A Bachelor’s degree and 8+ years in brand marketing are required.