Growth Marketing Director — B2B Fintech & Banking

Piermont Bank; New York (NY); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision

401k

Job summary

Piermont Bank is seeking an experienced Marketing Director to lead the development and execution of an integrated strategy across brand, demand generation, digital marketing, product marketing, content, partnerships, and events. Reporting to the Chief Growth Officer, you will drive awareness, client acquisition, and growth across commercial banking, fintech, embedded banking, and treasury management.

The ideal candidate balances strategic thinking with execution, enhancing the marketing

Qualifications

• 8-12+ years of marketing leadership experience in financial services, fintech, B2B SaaS, or commercial banking.
• Proven experience building integrated marketing programs that drive measurable revenue growth.
• Strong understanding of digital acquisition, CRM, content strategy, and performance marketing.
• Experience managing agencies, budgets, and cross-functional teams.
• Exceptional communication, storytelling, and executive presentation skills.

Responsibilities

• Develop and execute integrated marketing programs that drive brand awareness, lead generation, and client acquisition across Piermont's target markets.
• Partner with business leaders to support growth objectives across commercial banking, treasury management, lending, deposits, and embedded banking solutions.
• Strengthen and evolve Piermont's brand positioning as a leading technology-enabled commercial bank and trusted fintech partner.
• Lead digital marketing initiatives across email, social media, webinars, search, content marketing, and other growth channels.
• Develop compelling content, thought leadership, client success stories, and executive visibility programs that enhance Piermont's market presence.
• Measure campaign performance, marketing effectiveness, and ROI, using data and insights to continuously optimize results.
• Manage external agencies, vendors, and marketing budgets to maximize impact and efficiency.
• Collaborate with compliance, business units, and external partners to ensure effective and compliant marketing execution.
• Lead the strategy and execution for events, sponsorships, partnerships, conferences, and client engagement initiatives.
• Identify emerging market opportunities, industry trends, and innovative marketing approaches that support growth objectives.

Skills

Marketing leadership

Integrated marketing

Digital marketing

CRM

Content strategy

Executive presentation

Tools

Agencies management

Job description

Piermont Bank is seeking an experienced Marketing Director to lead the development and execution of an integrated strategy across brand, demand generation, digital marketing, product marketing, content, partnerships, and events. Reporting to the Chief Growth Officer, you will drive awareness, client acquisition, and growth across commercial banking, fintech, embedded banking, and treasury management.

The ideal candidate balances strategic thinking with execution, enhancing the marketing