Marketing Director

Piermont Bank; New York (NY); On-site; USD 160,000 - 180,000; Full time

Benefits offered by this job

Medical, dental, vision

401k

Job summary

Piermont Bank is seeking an experienced Marketing Director to lead the development and execution of an integrated strategy across brand, demand generation, digital marketing, product marketing, content, partnerships, and events. Reporting to the Chief Growth Officer, you will drive awareness, client acquisition, and growth across commercial banking, fintech, embedded banking, and treasury management.

The ideal candidate balances strategic thinking with execution, enhancing the marketing

Qualifications

• 8-12+ years of marketing leadership experience in financial services, fintech, B2B SaaS, or commercial banking.
• Proven experience building integrated marketing programs that drive measurable revenue growth.
• Strong understanding of digital acquisition, CRM, content strategy, and performance marketing.
• Experience managing agencies, budgets, and cross-functional teams.
• Exceptional communication, storytelling, and executive presentation skills.

Responsibilities

• Develop and execute integrated marketing programs that drive brand awareness, lead generation, and client acquisition across Piermont's target markets.
• Partner with business leaders to support growth objectives across commercial banking, treasury management, lending, deposits, and embedded banking solutions.
• Strengthen and evolve Piermont's brand positioning as a leading technology-enabled commercial bank and trusted fintech partner.
• Lead digital marketing initiatives across email, social media, webinars, search, content marketing, and other growth channels.
• Develop compelling content, thought leadership, client success stories, and executive visibility programs that enhance Piermont's market presence.
• Measure campaign performance, marketing effectiveness, and ROI, using data and insights to continuously optimize results.
• Manage external agencies, vendors, and marketing budgets to maximize impact and efficiency.
• Collaborate with compliance, business units, and external partners to ensure effective and compliant marketing execution.
• Lead the strategy and execution for events, sponsorships, partnerships, conferences, and client engagement initiatives.
• Identify emerging market opportunities, industry trends, and innovative marketing approaches that support growth objectives.

Skills

Marketing leadership

Integrated marketing

Digital marketing

CRM

Content strategy

Executive presentation

Tools

Agencies management

Job description

Piermont Bank is a boutique specialty commercial bank focused on serving modern businesses with a digital first approach. As the first cloud native bank launched in the United States, Piermont was built on modern infrastructure that allows us to operate with greater flexibility, efficiency, and scalability than traditional banks.

We combine disciplined commercial banking with innovative technology to deliver value added solutions for small and medium-sized businesses and our fintech partners. Our team is dedicated to thoughtful risk management, strong client relationships, and building a bank designed for the future of financial services.

The Role:

The Marketing Director will lead the development and execution of Piermont Bank's integrated marketing strategy across brand, demand generation, digital marketing, product marketing, content, partnerships, and events.

Reporting to the Chief Growth Officer, this highly visible role will partner closely with executive leadership and business line leaders to drive awareness, client acquisition, and growth across Piermont's commercial banking, fintech, embedded banking, and treasury management businesses.

The ideal candidate is an experienced B2B marketing leader who can balance strategic thinking with strong execution. They will be responsible for enhancing an established marketing function, optimizing performance across channels, elevating the Piermont brand, and delivering measurable business results. This individual is equally comfortable developing strategy, collaborating across teams, and rolling up their sleeves to execute high-impact initiatives.

Why This Opportunity?

• Play a key role in the growth strategy of one of the nation's first cloud-native banks.
• Partner directly with the Chief Growth Officer and senior business leaders.
• Shape the market presence of a bank operating at the intersection of commercial banking, fintech, and embedded finance.
• Lead marketing initiatives that have a direct and measurable impact on business growth.
• Join a collaborative, entrepreneurial organization where ideas can quickly turn into action.

Key Responsibilities

• Develop and execute integrated marketing programs that drive brand awareness, lead generation, and client acquisition across Piermont's target markets.
• Partner with business leaders to support growth objectives across commercial banking, treasury management, lending, deposits, and embedded banking solutions.
• Strengthen and evolve Piermont's brand positioning as a leading technology-enabled commercial bank and trusted fintech partner.
• Lead digital marketing initiatives across email, social media, webinars, search, content marketing, and other growth channels.
• Develop compelling content, thought leadership, client success stories, and executive visibility programs that enhance Piermont's market presence.
• Measure campaign performance, marketing effectiveness, and ROI, using data and insights to continuously optimize results.
• Manage external agencies, vendors, and marketing budgets to maximize impact and efficiency.
• Collaborate with compliance, business units, and external partners to ensure effective and compliant marketing execution.
• Lead the strategy and execution for events, sponsorships, partnerships, conferences, and client engagement initiatives.
• Identify emerging market opportunities, industry trends, and innovative marketing approaches that support growth objectives.

Qualifications:

• 8-12+ years of marketing leadership experience in financial services, fintech, B2B SaaS, or commercial banking.
• Proven experience building integrated marketing programs that drive measurable revenue growth.
• Strong understanding of digital acquisition, CRM, content strategy, and performance marketing.
• Experience managing agencies, budgets, and cross-functional teams.
• Exceptional communication, storytelling, and executive presentation skills.

The hiring range for this position is $160,000 to $180,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s job-related knowledge, skills, and experience, among other factors. A bonus and/or incentives may be provided as part of the compensation package, in addition to the full range of medical, dental, vision, 401k, and other benefits.

Piermont Bank is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, political affiliation, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability or other applicable legally protected characteristics.