Growth Marketing Director — AI‑Driven Growth Leader

CMP Group; Phoenix (AZ); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

Free healthcare for family

Job summary

Redirect Health is seeking a Growth Marketing Director in Phoenix to own and scale our integrated growth strategy across acquisition and brand channels. You will lead paid and organic initiatives, SEO, lifecycle marketing, UGC, partnerships, and emerging channels to drive measurable business outcomes for families and SMBs.

The role requires 7+ years of leadership in growth marketing, strong analytics, and a track record of building scalable marketing systems and AI-enabled workflows.

Qualifications

• 7+ years of growth marketing leadership or similar role.
• Experience owning multi-channel growth strategies beyond paid media.
• Meaningful budget responsibility for acquisition programs.
• Highly analytical with data-driven decision making.

Responsibilities

• Develop and execute a comprehensive, multi-channel growth strategy aligned with company goals.
• Own acquisition and growth initiatives across Meta, Google, SEO, social, email, content, UGC, partnerships, and future channels.
• Evaluate emerging opportunities such as OTT/CTV, influencer partnerships, AI-driven personalization, and other scalable channels.
• Continuously improve CAC, funnel conversion rates, ROAS, engagement, and acquisition efficiency.
• Build scalable systems for experimentation, testing, optimization, and rapid iteration.
• Align brand, growth, content, and customer experience into one cohesive growth engine.

Skills

Growth marketing

Demand generation

Multi-channel

Analytics

Strategic thinking

Team leadership

AI tools

Tools

AI tools

Marketing automation

Analytics dashboards

Job description

Redirect Health is seeking a Growth Marketing Director in Phoenix to own and scale our integrated growth strategy across acquisition and brand channels. You will lead paid and organic initiatives, SEO, lifecycle marketing, UGC, partnerships, and emerging channels to drive measurable business outcomes for families and SMBs.

The role requires 7+ years of leadership in growth marketing, strong analytics, and a track record of building scalable marketing systems and AI-enabled workflows.