Growth Marketing Lead: AI-Driven B2B/B2B2C (Remote)

Advocate Health; Sioux Center (IA); Remote; USD 70,000 - 106,000; Full time

Benefits offered by this job

Total rewards program

Competitive compensation

Educational assistance

Job summary

Advocate Health seeks a seasoned Growth Marketing leader to develop and execute integrated strategies across Front Door Services, Managed Health, and Employer Solutions. The role focuses on data-driven campaigns across B2B, B2B2C, and consumer audiences, collaborating with business, clinical, sales, and operations leaders to meet growth objectives.

The ideal candidate has 7+ years in marketing, strong analytics, and deep understanding of digital channels.

Qualifications

• 7+ years of experience in marketing or related field.
• Experience guiding B2B and/or B2B2C growth initiatives.
• Strong analytical mindset with data-driven decision making.
• Familiarity with CRM, performance measurement, and full funnel marketing strategy.

Responsibilities

• Grow marketing strategy and execute integrated plans across B2B/B2B2C and consumer audiences.
• Define audience strategies using segmentation, personas and journey insights.
• Deploy data-driven campaigns across paid, owned, earned, and emerging channels.
• Partner with business leaders to align marketing goals with business objectives.
• Lead cross-functional teams and agency partners to drive growth.
• Stay updated on media platforms and industry trends to inform strategy.

Skills

Growth marketing

Audience strategy

Digital channels

B2B marketing

Cross-functional leadership

Data analytics

AI in marketing

CRM familiarity

Education

Bachelor's degree in Marketing or related field

Master’s degree preferred

Tools

CRM

Job description

Advocate Health seeks a seasoned Growth Marketing leader to develop and execute integrated strategies across Front Door Services, Managed Health, and Employer Solutions. The role focuses on data-driven campaigns across B2B, B2B2C, and consumer audiences, collaborating with business, clinical, sales, and operations leaders to meet growth objectives.

The ideal candidate has 7+ years in marketing, strong analytics, and deep understanding of digital channels.