Remote AI-Driven Growth Marketing Manager

Atrium Health; Charlotte (NC); On-site; USD 70,000 - 106,000; Full time

Job summary

Advocate Health is seeking a Growth Marketing Manager to lead strategy and execution for its Academics portfolio and National Center for Clinical Trials. This remote role requires translating insights into data-driven plans across paid, owned, and earned channels while collaborating with clinical and administrative leaders to achieve measurable outcomes.

The ideal candidate brings 7+ years in marketing, strong analytics, and experience in both B2C and B2B contexts, with a focus on healthcare

Qualifications

• Bachelor’s degree in Marketing, Communications or related field.
• 7+ years of marketing experience including leadership.
• Experience developing marketing strategies for both B2C and B2B audiences.
• Strong analytical mindset with ability to turn insights into action.
• Proficient in digital marketing and data-driven optimization.

Responsibilities

• Growth Marketing Strategy: Independently develop and execute integrated growth marketing strategies informed by consumer insights, data, and business priorities.
• Cross-Functional Leadership: Lead cross-functional teams and agency partners through influence and align stakeholders.
• Performance & Innovation: Define goals, KPIs, and ROI; leverage data and AI to improve performance.

Skills

B2C marketing

B2B marketing

Analytics

Cross-functional leadership

CRM knowledge

Digital marketing

Communication

Education

Bachelor's Degree in Marketing

Tools

CRM systems

Job description

Advocate Health is seeking a Growth Marketing Manager to lead strategy and execution for its Academics portfolio and National Center for Clinical Trials. This remote role requires translating insights into data-driven plans across paid, owned, and earned channels while collaborating with clinical and administrative leaders to achieve measurable outcomes.

The ideal candidate brings 7+ years in marketing, strong analytics, and experience in both B2C and B2B contexts, with a focus on healthcare