Growth Marketing Director — AI-Driven Demand & Pipeline

Samba TV; San Francisco (CA); On-site; USD 185,000 - 215,000; Full time

Job summary

Samba is seeking a Head of Growth Marketing in San Francisco to own the demand engine end to end: demand gen, ABM, lifecycle, paid media, and marketing operations. You’ll be accountable for sourced and influenced pipeline and you’ll partner with Sales to drive revenue.

You will build and lead a campaign and ops team, set annual and quarterly plans, and manage a multi-million dollar budget. A data-driven, AI-aware mindset is strongly valued.

Qualifications

• 8–12+ years in B2B growth marketing with leadership experience.
• Proven pipeline ownership and revenue responsibility.
• Hands-on with ABM, lifecycle marketing, and paid media.

Responsibilities

• Own growth function end to end: demand gen, ABM, lifecycle, paid media, and ops.
• Build and lead the team, hire, set quality bars, and grow talent.
• Set growth strategy and annual/quarterly operating plans with numbers.
• Own the growth budget and demonstrate ROI across channels.
• Collaborate with Sales, enablement, and align with product launches.

Skills

8-12+ years B2B growth marketing

Team leadership 4+ marketers

Pipeline ownership & reporting

ABM / lifecycle marketing

Data-driven decision making

Tools

HubSpot

Salesforce

Demandbase

Clay

Job description

Samba is seeking a Head of Growth Marketing in San Francisco to own the demand engine end to end: demand gen, ABM, lifecycle, paid media, and marketing operations. You’ll be accountable for sourced and influenced pipeline and you’ll partner with Sales to drive revenue.

You will build and lead a campaign and ops team, set annual and quarterly plans, and manage a multi-million dollar budget. A data-driven, AI-aware mindset is strongly valued.