Growth Marketing Data Analyst I — Acquisition Insights

WHOOP; Boston (MA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible vacation

Parental leave (18 weeks)

Stock options

WHOOP membership

Competitive benefits

Wellness stipend

Sleep bonus $100

Rooftop view at One Kenmore Square

Job summary

WHOOP is seeking a Business Analyst I to support the Growth Analytics team in Boston, driving high-quality analysis that informs member acquisition through paid media strategy.

You will partner with Growth Marketing to analyze media performance, run experiments, and deliver data-driven recommendations that optimize budgets and scale growth. This role suits an early-career analyst eager to build a strong analytical foundation and collaborate across teams.

Qualifications

• Bachelor’s degree in Statistics, Economics, Business, Data Science, Marketing, or a related quantitative field.
• Experience writing SQL queries or quickly developing SQL proficiency.
• Experience with data visualization tools such as Looker or Tableau.
• 1–2 years of experience as a Business Analyst or in a similar analytical role.
• Strong analytical curiosity and problem-solving skills with the ability to translate data into actionable insights.
• Exposure to digital marketing, paid media, or performance marketing analytics.
• Strong commitment to embracing AI tools in day-to-day tasks.
• Excellent communication, attention to detail, and collaborative mindset.

Responsibilities

• Campaign Performance Analysis: Analyze campaign performance across paid marketing channels and dimensions to identify trends and insights.
• Growth Marketing Partnership: Collaborate with Growth Marketing to analyze media performance and inform optimization and budget allocation.
• Experimentation & Measurement: Design, execute, and analyze marketing experiments and incrementality studies.
• Marketing Data & Reporting: Build and maintain datasets, dashboards, and recurring reporting for visibility into performance.
• Insights & Recommendations: Translate analyses into actionable recommendations with senior guidance.

Skills

SQL

Looker/Tableau

Marketing analytics

Analytical thinking

Communication skills

Team collaboration

AI tools

Education

Bachelor’s degree in Statistics, Economics, Business, Data Science, Marketing, or a related quantitative field

Tools

Looker

Tableau

Job description

WHOOP is seeking a Business Analyst I to support the Growth Analytics team in Boston, driving high-quality analysis that informs member acquisition through paid media strategy.

You will partner with Growth Marketing to analyze media performance, run experiments, and deliver data-driven recommendations that optimize budgets and scale growth. This role suits an early-career analyst eager to build a strong analytical foundation and collaborate across teams.