Business Analyst (Growth Marketing)

WHOOP; Boston (MA); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Flexible vacation

Parental leave (18 weeks)

Stock options

WHOOP membership

Competitive benefits

Wellness stipend

Sleep bonus $100

Rooftop view at One Kenmore Square

Job summary

WHOOP is seeking a Business Analyst I to support the Growth Analytics team in Boston, driving high-quality analysis that informs member acquisition through paid media strategy.

You will partner with Growth Marketing to analyze media performance, run experiments, and deliver data-driven recommendations that optimize budgets and scale growth. This role suits an early-career analyst eager to build a strong analytical foundation and collaborate across teams.

Qualifications

• Bachelor’s degree in Statistics, Economics, Business, Data Science, Marketing, or a related quantitative field.
• Experience writing SQL queries or quickly developing SQL proficiency.
• Experience with data visualization tools such as Looker or Tableau.
• 1–2 years of experience as a Business Analyst or in a similar analytical role.
• Strong analytical curiosity and problem-solving skills with the ability to translate data into actionable insights.
• Exposure to digital marketing, paid media, or performance marketing analytics.
• Strong commitment to embracing AI tools in day-to-day tasks.
• Excellent communication, attention to detail, and collaborative mindset.

Responsibilities

• Campaign Performance Analysis: Analyze campaign performance across paid marketing channels and dimensions to identify trends and insights.
• Growth Marketing Partnership: Collaborate with Growth Marketing to analyze media performance and inform optimization and budget allocation.
• Experimentation & Measurement: Design, execute, and analyze marketing experiments and incrementality studies.
• Marketing Data & Reporting: Build and maintain datasets, dashboards, and recurring reporting for visibility into performance.
• Insights & Recommendations: Translate analyses into actionable recommendations with senior guidance.

Skills

SQL

Looker/Tableau

Marketing analytics

Analytical thinking

Communication skills

Team collaboration

AI tools

Education

Bachelor’s degree in Statistics, Economics, Business, Data Science, Marketing, or a related quantitative field

Tools

Looker

Tableau

Job description

• WHOOP is hiring a Business Analyst I to support the Growth Analytics team by delivering high-quality analysis and insights that drive efficient member acquisition through performance marketing
• This role is ideal for an early-career analyst who is eager to build a strong analytical foundation, partner closely with Growth Marketing stakeholders, and learn how data informs paid media strategy and growth decisions at scale. Your analyses will directly influence marketing investment decisions, improve acquisition efficiency, and help WHOOP continue scaling member growth
• Campaign Performance Analysis: Analyze campaign performance across paid marketing channels (search, social, display, affiliate) and dimensions such as geography, platform, and audience to identify trends, measure effectiveness, and generate actionable insights
• Growth Marketing Partnership: Partner closely with the Growth Marketing team to analyze media performance, answer key business questions, and provide data-driven recommendations that inform optimization and budget allocation decisions
• Experimentation & Measurement: Assist in the design, execution, and analysis of marketing experiments, including incrementality testing, platform lift studies, and other measurement initiatives that evaluate growth investments
• Marketing Data & Reporting: Build and maintain trusted datasets, dashboards, and recurring reporting that provide consistent visibility into marketing performance and acquisition efficiency across paid channels
• Insights & Recommendations: Translate analyses into clear, actionable recommendations by identifying performance trends, growth opportunities, and areas for further investigation with guidance from senior team members

Benefits

• Flexible Vacation: WHOOP has a flexible vacation policy that allows you to unwind, laptop-free, when you need it most.
• Focus on Family: We offer 18 weeks paid parental leave, plus an additional 2 weeks to gradually return to work.
• Get Invested: In addition to a competitive base salary and 401k, you’re eligible to receive stock options to share in the future of WHOOP.
• WHOOP +1: Everyone on the team gets a complimentary WHOOP membership—plus another membership to share with a loved one.
• Health Matters: Our competitive benefits package covers medical, dental, and vision, in addition to mental health services, life and disability insurance, and more.
• Find Your Fit: Full-time employees get $500 a year to spend on wellness in whatever way they see fit, from fitness classes and memberships, to recovery services.
• It Pays to Sleep: Our Sleep Performance Program incentivizes employees to get more sleep. Log an average sleep performance of 85% or higher for the month and get a $100 bonus.
• Location, Location, Location: You can’t beat the views from the rooftop of One Kenmore Square. Feel inspired daily as you work, enjoy free snacks and coffee, and collaborate in the heart of Boston.

• Bachelor’s degree in Statistics, Economics, Business, Data Science, Marketing, or a related quantitative field
• Experience writing SQL queries or demonstrated ability to quickly develop SQL proficiency
• Experience with data visualization tools such as Looker, Tableau, or similar business intelligence platforms
• 1–2 years of experience as a Business Analyst or in a similar analytical role; relevant internships or project experience will also be considered
• Strong analytical curiosity and problem-solving skills with the ability to translate data into actionable insights
• Exposure to digital marketing, paid media, or performance marketing analytics
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
• Excellent communication skills, attention to detail, and a collaborative mindset with a willingness to learn, iterate, and receive feedback