Marketing Data Analyst (Hybrid)

Danaher; Atlanta (GA); Hybrid; USD 105,000 - 115,000; Full time

Benefits offered by this job

Bonus/incentive pay

Comprehensive benefits

401(k)

Job summary

Beckman Coulter Diagnostics is seeking a Marketing Data Analyst to support the Global Marketing team by collecting, analyzing, and visualizing digital marketing data. You will drive growth and campaign optimization through paid media analytics, attribution, app measurement, testing, and optimization strategies.

The role involves developing analytics tools, interpreting data to identify trends, evaluating campaigns across channels, and communicating insights to stakeholders.

Qualifications

• Bachelor’s degree in a relevant field with 5+ years of experience.
• Proficiency with databases, data analysis tools, and reporting automation.
• Experience building dashboards and ad-hoc reports.
• English communication skills, both verbal and written.

Responsibilities

• Develop, maintain, and utilize analytical tools to extract and analyze digital data.
• Interpret datasets to identify trends; report performance metrics like traffic and conversions.
• Evaluate digital campaigns and optimize performance across channels.
• Monitor competitors’ digital strategies and present findings.
• Ensure metrics align across scorecards and dashboards.
• Create benchmarking analyses to assess ROI and inform content effectiveness.

Skills

Data analysis

Dashboarding

English communication

Reporting automation

Education

Bachelor’s degree or MBA

Tools

GA4

Adobe Analytics

SEMrush

Sprout Social

Power BI

Marketo

Salesforce

AI applications

Workfront

Seismic

Job description

Overview

Marketing Data Analyst at Beckman Coulter Diagnostics supports the Global Marketing team by collecting, analyzing, and visualizing digital marketing data. The role drives growth and campaign optimization through paid media analytics, attribution, app measurement, testing, and optimization strategies.

Responsibilities

• Utilize, develop, and maintain analytical tools to extract, transform, and analyze digital data.
• Interpret complex datasets to identify key trends and insights; provide regular reports on performance metrics including website traffic, user engagement, and conversion rates.
• Evaluate the effectiveness of digital marketing campaigns across multiple channels and recommend adjustments to optimize performance.
• Monitor and analyze competitors’ digital strategies, identify market trends, and present findings to stakeholders.
• Ensure metrics are integrated and aligned across scorecards and dashboards, driving connectivity with systems.
• Create benchmarking analyses to compare metrics and assess ROI from customer engagement; use findings to inform content effectiveness.

Qualifications

• Bachelor’s degree in Computer Science, Business, Accounting, Marketing, Finance, Data Science, Statistics, or Data Analysis (preferred) with 5+ years of relevant experience, or Graduate-level degree (MBA) with 3+ years of relevant experience.
• Proficiency in utilizing databases, data analysis tools, and reporting tools to automate reporting processes.
• Skill in creating and automating dashboards, scorecards, ad‑hoc reports, and data visualizations to generate key business insights.
• Experience in analyzing marketing data from websites, SEO, and social media platforms using tools such as GA4, Adobe Analytics, SEMrush, Sprout Social, or similar.
• Strong critical thinking and analytical mindset; excellent oral and written communication skills in English.

Preferred Experience

• Experience in FDA‑regulated industries.
• Proficiency with marketing automation platforms, Power BI, Marketo, Workfront, Seismic, Salesforce.com, and familiarity with AI applications.
• Agency experience.

Work Arrangement

Hybrid. Eligible employees may work part of the time at the Brea, California, location and part of the time remotely.

Benefits & Compensation

Salary range: $105,000–$115,000. Eligible for bonus/incentive pay. Comprehensive benefits package includes paid time off, medical/dental/vision insurance, and 401(k).