Growth Marketing & CRM Manager – Entertainment E‑commerce

TalkShopLive Inc.; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

TalkShopLive Inc. is seeking a commercially driven Performance Marketing & CRM Manager to accelerate growth across our marketplace.

You will own a cross-channel paid media program, manage HubSpot-based email and SMS campaigns, and shape content-driven marketing to convert audiences into buyers. You’ll work at the intersection of entertainment and e-commerce, turning celebrity livestream content into scalable customer acquisition and revenue.

Qualifications

• 5+ years of hands-on performance or growth marketing in a direct-to-consumer e-commerce context.
• Proven success managing paid media campaigns that drive online sales.
• Strong working knowledge of Meta Ads Manager, Google Ads, and paid social platforms.
• Hands-on experience with HubSpot including email and SMS campaigns, segmentation, workflows, automation, and reporting.
• Experience in consumer e-commerce where revenue, conversion, and CAC are key metrics.
• Deep understanding of ROAS, CAC, customer lifetime value, and marketing attribution.
• Experience creating and testing video/social-first creative and data-driven optimizations.

Responsibilities

• Own paid media across the customer journey, from discovery to purchase.
• Build and optimize campaigns on Meta, Google, TikTok, YouTube and other channels.
• Lead budget management, targeting, creative testing, retargeting, and optimization.
• Collaborate with Product and Engineering to improve landing pages and checkout experiences.
• Develop CRM journeys and automation to grow email/SMS revenue and retention.
• Establish attribution frameworks and regular performance reporting.

Skills

Paid media

HubSpot

Analytics

Campaign optimization

E-commerce knowledge

A/B testing

Budget management

Creative testing

ROAS optimization

CAC optimization

Tools

Meta Ads Manager

Google Ads

HubSpot

GA4

Job description

TalkShopLive Inc. is seeking a commercially driven Performance Marketing & CRM Manager to accelerate growth across our marketplace.

You will own a cross-channel paid media program, manage HubSpot-based email and SMS campaigns, and shape content-driven marketing to convert audiences into buyers. You’ll work at the intersection of entertainment and e-commerce, turning celebrity livestream content into scalable customer acquisition and revenue.