Growth Marketing & CRM Lead — Creator-Driven Commerce

TalkShopLive Inc.; Nashville (TN); On-site; USD 120,000 - 160,000; Full time

Job summary

TalkShopLive Inc. is seeking a commercially driven Performance Marketing & CRM Manager to accelerate growth across the Marketplace. You’ll own paid media, email and SMS campaigns, turning content and relationships into revenue while partnering with leadership and Product to scale acquisition and long-term value.

You’ll manage cross-channel campaigns, build automated customer journeys, and optimize ROAS, CAC and lifetime value in a fast-moving e-commerce environment.

Qualifications

• 5+ years of hands-on performance or growth marketing with direct-to-consumer e-commerce.
• Proven success managing paid media campaigns that drive online sales.
• Strong knowledge of Meta Ads Manager, Google Ads and paid social advertising.
• Experience with HubSpot including email and SMS campaigns, segmentation and automation.
• Experience in a consumer e-commerce business with revenue, conversion and CAC as key metrics.
• Analytical mindset with ability to translate data into growth strategies.

Responsibilities

• Own paid media across Meta, Google, TikTok, YouTube and other channels.
• Lead HubSpot as a revenue-generating marketing platform for the Marketplace.
• Develop and execute a high-performing email and SMS calendar tied to launches and events.
• Analyze customer behavior and funnels to identify revenue opportunities.
• Collaborate with Product/Engineering to improve landing pages and checkout flows.
• Build automated CRM journeys and run ongoing A/B tests across content and timing.
• Establish attribution, dashboards and forecasts to guide investment.

Skills

Paid media

Email marketing

CRM

HubSpot

Data-driven

Cross-channel strategy

Tools

HubSpot

GA4

Pixels / tracking

UTM tracking

Meta Ads Manager

Google Ads

Job description

TalkShopLive Inc. is seeking a commercially driven Performance Marketing & CRM Manager to accelerate growth across the Marketplace. You’ll own paid media, email and SMS campaigns, turning content and relationships into revenue while partnering with leadership and Product to scale acquisition and long-term value.

You’ll manage cross-channel campaigns, build automated customer journeys, and optimize ROAS, CAC and lifetime value in a fast-moving e-commerce environment.