Sr. Marketing Automation Manager

OpenGov Inc.; Chicago (IL); On-site; USD 160,000 - 181,000; Full time

Benefits offered by this job

Healthcare options

401(k) with company match

Parental leave

Wellness stipends

Professional development

Weekly catered lunches

Job summary

OpenGov’s mission is to empower public sector software that drives better outcomes. We are seeking a Sr. Marketing Operations Manager who will lead marketing strategy, planning, and measurement across Growth Marketing, Creative, and Communications.

You will own the marketing tech roadmap, partner with business systems and IT, and translate data into decisions that guide pipeline and investment. A technologist at heart, you will scale metrics and drive efficiency in a SaaS environment.

Qualifications

• 8+ years of experience in marketing operations (or 5+ years with a Master's degree) in a SaaS business.
• Experience leading growth or demand generation operations.
• Proven record evaluating, implementing, and evolving marketing technology.

Responsibilities

• Lead the operating strategy and roadmap for Marketing with focus on Growth Marketing.
• Own the marketing technology roadmap and define requirements, priorities, and success measures.
• Scout and evaluate new marketing technologies, build business cases, drive adoption and change management.
• Design and improve the demand lifecycle from lead scoring to handoff to increase pipeline conversion.
• Partner with Revenue Operations to define standards and SLAs for lead follow-up and pipeline generation.
• Define reporting and attribution framework for Growth Marketing funnel performance and content impact.
• Establish planning, intake, and workflow processes connecting Growth Marketing, Creative, and Communications.
• Forecast and track marketing budget with FP&A for quarterly and annual plans.
• Set data strategy and standards for marketing data quality and segmentation.
• Mentor team members and lead cross-functional initiatives to scale Marketing, Sales, and Customer Success.
• Comfortable using AI-native tools to accelerate workflows.

Skills

Marketing operations

Growth marketing

Cross-functional leadership

Data-driven decision making

Marketing automation

CRM analytics

Education

Bachelor's degree in Business, Marketing, Analytics, or related field

Tools

Marketing Automation Platforms

CRM systems (e.g., Salesforce)

Analytics tools (GA/Looker/Power BI)

ABM platforms

Job description

OpenGov is the leader in AI and ERP solutions for local and state governments in the U.S. More than 2,000 cities, counties, state agencies, school districts, and special districts rely on the OpenGov Public Service Platform to operate efficiently, adapt to change, and strengthen the public trust. Category-leading products include enterprise asset management, procurement and contract management, accounting and budgeting, billing and revenue management, permitting and licensing, and transparency and open data. These solutions come together in the OpenGov ERP, allowing public sector organizations to focus on priorities and deliver maximum ROI with every dollar and decision in sync. Learn about OpenGov’s mission to power more effective and accountable government and the vision of high-performance government for every community at OpenGov.com.

Job Summary

OpenGov's mission is to power more effective, efficient, and accountable communities through modern software for the public sector. As Sr. Marketing Operations Manager, you will lead the operating strategy for how Marketing plans, executes, and measures its work across Growth Marketing, Creative, and Communications, with the greatest emphasis on Growth Marketing. A technologist at your core, you will own the marketing technology roadmap and be accountable for its success, partnering with business systems teams who handle configuration and day-to-day administration. You will work with Go-To-Market leadership, Sales Operations, Customer Success, and FP&A to turn data and systems into decisions that guide pipeline and investment.

Responsibilities

• Lead the operating strategy and roadmap for Marketing, with a primary focus on Growth Marketing, and ensure Creative and Communications are supported by consistent planning, workflow, and measurement
• Own the marketing technology roadmap and be accountable for its outcomes, defining requirements, priorities, and success measures while partnering with business systems teams who own configuration, administration, and delivery
• Continuously scout and evaluate new marketing technologies, including AI-enabled tools, and lead the business case, adoption, and change management as the stack evolves
• Design and continuously improve the demand lifecycle, from lead scoring and segmentation through nurture and handoff, to increase pipeline conversion and velocity
• Partner with Revenue Operations to define shared standards, definitions, and SLAs for lead follow-up and pipeline generation
• Define the reporting and attribution framework that gives leadership clear insight into Growth Marketing funnel performance, Creative and content impact, and Communications reach
• Establish the planning, intake, and workflow processes that connect Growth Marketing, Creative, and Communications so work is prioritized, delivered, and measured consistently
• Partner withStrategy & Analytics + FP&A to forecast and track marketing budget, spend, and return against quarterly and annual plans
• Set data strategy and standards for marketing data quality, enrichment, and segmentation, governed in partnership with business systems teams
• Influence and mentor team members and cross-functional partners, and lead high-priority cross-functional initiatives that improve efficiency and scale across Marketing, Sales, and Customer Success
• Comfortable using AI-native tools to accelerate workflows and improve efficiency.

Requirements

• Bachelor's degree in Business, Marketing, Analytics, or a related field, or equivalent work experience
• 8+ years of experience in marketing operations (or 5+ years with a Master's degree), including significant experience at a SaaS business and experience leading growth or demand generation operations
• A technologist at your core, with a proven record of evaluating, implementing, and evolving marketing technology, including marketing automation, CRM, analytics, and account-based marketing platforms, and the technical depth to define requirements and challenge solutions
• Experience operating across multiple marketing disciplines, such as growth marketing, creative, and communications, and building the processes that connect them
• Proven track record building funnel reporting, attribution, and dashboards, and turning complex data into actionable recommendations
• Demonstrated ability to lead cross-functional initiatives, influence senior stakeholders, and partner effectively with business systems and IT teams
• Strong written and verbal communication, including the ability to explain complex problems clearly and build consensus

Preferred Experience

• Experience with web analytics, data enrichment, intent, and business intelligence tools
• Experience partnering with FP&A on marketing budgeting and ROI analysis
• Experience supporting creative production and communications workflows, such as content, brand, and public relations
• Background in government technology, public sector, or other long-sales-cycle B2B environments

Compensation

Chicago, IL: $160,000 - $180,550

On target ranges above include base plus a portion of variable compensation that is earned based on company and individual performance.

The final compensation will be determined by a number of factors such as qualifications, expertise, and the candidate’s geographical location.

Why OpenGov?

A Mission That Matters.

At OpenGov, public service is personal. We are passionate about our mission to power more effective and accountable government. Government that operates efficiently, adapts to change, and strengthens public trust. Some people say this is boring. We think it’s the core of our democracy.

Opportunity to Innovate

The next great wave of innovation is unfolding with AI, and it will impact everything—from the way we work to the way governments interact with their residents. Join a trusted team with the passion, technology, and expertise to drive innovation and bring AI to local government. We’ve touched 2,000 communities so far, and we’re just getting started.

A Team of Passionate, Driven People

This isn’t your typical 9-to-5 job; we operate in a fast-paced, results-driven environment where impact matters more than simply clocking in and out. Our global team of 800+ employees is united in our commitment to challenge the status quo. OpenGov is headquartered in San Francisco and has offices in Atlanta, Boston, Chicago, Dubuque, Dallas, and Pune.

A Place to Make Your Mark

We pride ourselves on our performance-based culture, where every employee is encouraged to jump in head-first and take action to help us improve. If you have a great idea, we want to hear it. Excellent performance is recognized and rewarded, and we love to promote from within.

Benefits That Work For You

Enjoy an award-winning workplace with the benefits to match, including:

• Comprehensive healthcare options for individuals and families
• Flexible vacation policy and paid company holidays
• 401(k) with company match
• Paid parental leave, wellness stipends, and HSA contributions
• Professional development and growth opportunities
• A collaborative office environment with weekly catered lunches.