Senior Marketing Associate - Growth & Subscriptions

Punchbowl News, Capitol Dome, Power People Politics, The Tally, The Canvass, The Daily Punch are trademarks of AJ Press LLC.; Washington (District of Columbia); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Health Coverage

401(k) Plan

Paid Time Off

Office Breaks

Parental Leave

Development Programs

Job summary

Punchbowl News is seeking a Senior Marketing Associate to drive growth and engagement across our newsletters, portals and events. You will collaborate across teams to convert free subscribers to paid members and to expand audience reach with compelling campaigns.

The ideal candidate is data-driven, detail-oriented, and comfortable analyzing performance to inform creative messaging. This in-person, Washington, DC role offers a comprehensive benefits package and opportunities for growth.

Qualifications

• 2-4 years of relevant experience (newsroom experience a plus).
• Experience using an email service provider or CRM for emails and list creation (HubSpot bonus).
• Experience with organic or paid social media advertising a plus.
• Strong copywriting skills and ability to engage in marketing speak authentically.
• An interest in data and leveraging it to make informed decisions.
• Ability to thrive in fast-paced, deadline-driven environments.
• Excellent communication and cross-team collaboration skills.
• Enthusiasm for politics, journalism and digital storytelling.
• A yearning to constantly grow and stay updated on marketing trends.
• Experience working within a subscription or membership-oriented business is preferred.
• Design experience a plus, though not required.

Responsibilities

• Support execution of campaigns that convert free subscribers into paid members, including working closely with the Subscriptions team to help identify top targets and assist with nurture campaigns.
• Help build out messaging and audience segmentation plans for custom editorial products alongside the Director of Marketing and our digital ads partner.
• Contribute ideas for marketing activations tied to events and partnerships, from experiences that drive member value to tactics that generate subscriptions.
• Produce collateral for our sales teams, from product one-pagers and testimonials to case studies and pitch decks.
• Monitor marketing metrics regularly, from cost-per-acquisition to pageviews and social media engagement, and flag trends or suggest adjustments to optimize campaign performance.

Skills

Copywriting

Data-driven

Collaboration

Politics interest

Growth mindset

Deadline-driven

Tools

HubSpot

Job description

Punchbowl News is seeking a Senior Marketing Associate to drive growth and engagement across our newsletters, portals and events. You will collaborate across teams to convert free subscribers to paid members and to expand audience reach with compelling campaigns.

The ideal candidate is data-driven, detail-oriented, and comfortable analyzing performance to inform creative messaging. This in-person, Washington, DC role offers a comprehensive benefits package and opportunities for growth.