Growth Marketing Associate, Hybrid & Data-Driven

Brooklinen; New York (NY); Hybrid; USD 55,000 - 70,000; Full time

Benefits offered by this job

Hybrid work schedule with two core in‑

Job summary

Brooklinen seeks a data-curious Growth Marketing Associate to support a cohesive, insight-led marketing strategy that connects storytelling with data-informed decisions across offline and emerging digital channels.

The role involves collaborating with Brand, Creative, Retention and Site teams to execute campaigns, manage assets, and optimize pacing under guidance, reporting to the Growth Marketing Manager and working with the Director of Growth Marketing.

Qualifications

• 1–2 years of experience in growth, brand, or performance marketing, ideally in a DTC eCommerce environment.
• Developing performance mindset grounded in brand thinking.
• Interest in staying up to date on marketing channels and activations.
• Familiarity with growth KPIs (CAC, ROAS, LTV).
• Interest in MMM and MTA concepts.
• Exposure to offline marketing strategies such as CTV, Digital Display and Paid Social.
• Desire to grow strategic thinking while executing under guidance.
• Strong collaboration and communication skills with cross-functional partners.

Responsibilities

• Support execution of growth marketing initiatives across digital and offline media channels.
• Track performance KPIs (CAC, ROAS, LTV) and compile regular reporting.
• Collaborate with Brand, Creative, Retention, and Site teams to ensure integrated campaigns.
• Manage creative asset requests and campaign builds for growth initiatives.
• Assist in daily pacing and optimization within core media channels.

Skills

Growth marketing

Brand thinking

KPI literacy

Cross-functional collaboration

Offline marketing familiarity

Continuous learning & curiosity

Storytelling with data

Strategic thinking (growth)

Job description

Brooklinen seeks a data-curious Growth Marketing Associate to support a cohesive, insight-led marketing strategy that connects storytelling with data-informed decisions across offline and emerging digital channels.

The role involves collaborating with Brand, Creative, Retention and Site teams to execute campaigns, manage assets, and optimize pacing under guidance, reporting to the Growth Marketing Manager and working with the Director of Growth Marketing.