Growth Marketing Analyst: Data-Driven Growth & Insights

Ballerina Farm; Midway (UT); On-site; USD 60,000 - 90,000; Full time

Job summary

Ballerina Farm is seeking a Growth Marketing Analyst to support the direct-to-consumer business across paid media, website, marketplace, and customer acquisition channels. The role is analytical, partnering with NOMAD (Lifecycle Marketing) and SAGUM (Paid Media) to transform data into insights that drive smarter marketing decisions and improve customer acquisition and retention.

The analyst will own performance reporting, campaign measurement, and marketing analytics, reporting to the Senior

Qualifications

• Highly analytical, detail-oriented professional with a focus on marketing analytics.

Responsibilities

• Own marketing performance reporting across paid media, website, marketplace, and customer channels.
• Build and maintain dashboards tracking KPIs such as revenue, CAC, ROAS, AOV, CLV, and retention.
• Analyze performance across Shopify, Amazon, TikTok Shop, email, SMS, paid media, and influencer initiatives.
• Provide actionable insights and partner with NOMAD and SAGUM to optimize campaigns.
• Evaluate customer acquisition, retention, and lifetime value; support subscription programs expansion.

Skills

Analytical thinking

Detail-oriented

Job description

Ballerina Farm is seeking a Growth Marketing Analyst to support the direct-to-consumer business across paid media, website, marketplace, and customer acquisition channels. The role is analytical, partnering with NOMAD (Lifecycle Marketing) and SAGUM (Paid Media) to transform data into insights that drive smarter marketing decisions and improve customer acquisition and retention.

The analyst will own performance reporting, campaign measurement, and marketing analytics, reporting to the Senior