Growth Marketing Associate

Brooklinen; New York (NY); On-site; USD 55,000 - 70,000; Full time

Benefits offered by this job

Hybrid work schedule with two core in‑

Job summary

Brooklinen seeks a data-curious Growth Marketing Associate to support a cohesive, insight-led marketing strategy that connects storytelling with data-informed decisions across offline and emerging digital channels.

The role involves collaborating with Brand, Creative, Retention and Site teams to execute campaigns, manage assets, and optimize pacing under guidance, reporting to the Growth Marketing Manager and working with the Director of Growth Marketing.

Qualifications

• 1–2 years of experience in growth, brand, or performance marketing, ideally in a DTC eCommerce environment.
• Developing performance mindset grounded in brand thinking.
• Interest in staying up to date on marketing channels and activations.
• Familiarity with growth KPIs (CAC, ROAS, LTV).
• Interest in MMM and MTA concepts.
• Exposure to offline marketing strategies such as CTV, Digital Display and Paid Social.
• Desire to grow strategic thinking while executing under guidance.
• Strong collaboration and communication skills with cross-functional partners.

Responsibilities

• Support execution of growth marketing initiatives across digital and offline media channels.
• Track performance KPIs (CAC, ROAS, LTV) and compile regular reporting.
• Collaborate with Brand, Creative, Retention, and Site teams to ensure integrated campaigns.
• Manage creative asset requests and campaign builds for growth initiatives.
• Assist in daily pacing and optimization within core media channels.

Skills

Growth marketing

Brand thinking

KPI literacy

Cross-functional collaboration

Offline marketing familiarity

Continuous learning & curiosity

Storytelling with data

Strategic thinking (growth)

Job description

Overview

We’re seeking a data-curious, detail-oriented Growth Marketing Associate to support a cohesive, insight-led marketing strategy. This person will help connect brand storytelling with data-informed decisions, supporting cross-channel campaigns that deliver measurable impact.

The ideal candidate is eager to learn, stays closely attuned to the competitive landscape, and brings fresh ideas to the table as they grow into the marketing function.

In this role, you’ll support the execution of growth marketing initiatives across offline and emerging digital media channels, working closely with and under the guidance of more experienced team members. You’ll report to the Growth Marketing Manager and work closely with the Director of Growth Marketing.

What You’ll Do

• Support execution of growth marketing initiatives across a variety of digital and offline media channels—potentially including Paid Social, Connected and Linear TV, and Digital Display—to drive new customer acquisition.

• Track performance KPIs (such as Unique Reach, CAC, LTV, and ROAS) within media platforms and internal reporting interfaces, and compile regular reporting to support the team’s optimization efforts

• Collaborate with cross-functional partners across Brand, Creative, Retention, and Site teams to support the seamless execution of integrated initiatives.

• Manage creative asset requests and campaign builds to support seamless execution across growth initiatives, escalating to your manager as needed.

• Manage daily pacing and optimization opportunities within core media channels, with support from Growth Marketing Manager.

We’re Looking For

• 1–2 years of experience in growth, brand, or performance marketing, ideally in a DTC eCommerce environment

• A developing performance mindset grounded in brand thinking; you’re building an understanding of how to tell a compelling story while driving results

• An interest in staying up to date on what’s cool and on trend in marketing channels and activations

• Familiarity with growth KPIs (CAC, ROAS, LTV) and excitement about learning the tools and frameworks used to measure and optimize them

• An interest in learning more mature measurement frameworks such as MMM and MTA

• Exposure to, or curiosity about, offline marketing strategies such as Connected TV, Digital Display, and Paid Social, as well as a genuine interest in emerging channels and new platforms

• A growing ability to execute effectively under guidance, with a desire to build strategic thinking skills over time.

• Strong collaboration and communication skills, with comfort working closely within your immediate team and with cross-functional partners

Compensation

Base salary range: $55,000–$70,000, plus equity.

We take a consistent approach to our salary bands to ensure internal equity, and expect to make offers within this range.

Final compensation is determined based on experience, skills, and market data.

Benefits & Perks

• Up to 100% medical, dental, and vision coverage (employee-only)

• Fertility & family-building support (up to $20,000 lifetime)

• 401(k) with a 4% company match

• 16 weeks fully paid parental leave

• 20 vacation days (25 after 5 years) plus year-round Summer Fridays

• Hybrid work schedule with two core in-office days (Tues–Thurs)

• Remote Thanksgiving week and remote last week of December

• Up to four additional remote weeks per year with approval

• 40% employee discount plus seasonal product allowance

• One Medical, Talkspace, and $1,000 per year via Joon for wellness

• One-month paid sabbatical at five years and an additional one-month paid sabbatical at 10 years

Why Join Us?

Brooklinen is a place where thoughtful people do meaningful work — with warmth, clarity, and shared purpose. We value care, collaboration, balance, and continuous growth. If this role excites you, even if you don’t meet every qualification, we encourage you to apply. Diverse experiences and perspectives make us stronger.

About Brooklinen

Brooklinen was founded in 2014 with a simple belief: that comfort can bring happiness. Today, we’re one of the largest soft goods brands in the U.S., designing for real life and real homes with products that pair elevated quality and accessible pricing. Our assortment — from sheets and towels to thoughtful additions for the modern bedroom — has earned over 100,000 five-star reviews and recognition from Architectural Digest, Good Housekeeping, Wirecutter, and more. We’re growing thoughtfully, evolving intentionally, and committed to creating a home for people who care deeply about their craft — and each other.

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