Growth Marketing Associate - B2B Demand Gen & Webinars

ICE; Jacksonville (FL); On-site; USD 55,000 - 90,000; Full time

Job summary

Intercontinental Exchange, Inc. is seeking a Growth Marketing Associate to support multi‑channel campaigns, including webinar coordination, paid media, email marketing, and digital demand generation.

You will collaborate with Marketing, Product, Sales and Professional Services to drive pipeline and revenue growth for ICE’s mortgage technology solutions. The role offers exposure to campaign analytics, landing page optimization and content development, with opportunities to contribute across the

Qualifications

• BA or BS degree and/or equivalent experience.
• 2+ years in B2B technology marketing with exposure to product marketing and/or growth/demand generation.
• Hands-on experience supporting paid media campaigns (LinkedIn Ads, Google Ads, programmatic) with measurable pipeline impact.
• Experience coordinating or supporting webinar programs—from planning through execution and performance reporting.
• Experience developing sales enablement materials such as presentations and one-pagers.
• Strong analytical mindset—comfortable working with campaign data, pulling reports and translating metrics into actionable recommendations.
• Familiarity with marketing automation and CRM platforms (e.g., Marketo, HubSpot, Eloqua, Salesforce).
• Strong verbal and written communication skills—able to distill complex products into clear, compelling messaging.
• Highly organized with the ability to manage multiple projects, stakeholders and deadlines simultaneously.
• Strong cross-functional collaboration skills; comfortable working with Sales, Product and senior team members.
• Highly self-motivated with the ability to work independently in a fast-paced environment.
• Ability to travel, up to 10%.

Responsibilities

• Growth marketing and demand generation.
• Support end-to-end webinar program execution—content coordination, speaker logistics, promotion, day-of execution and post-event follow-up—to drive qualified pipeline.
• Help plan, execute and optimize paid media campaigns across digital channels (LinkedIn, Google Ads, programmatic) aligned to quarterly pipeline targets.
• Assist with ad creative development and execution, ensuring brand consistency and performance tracking across all paid placements.
• Build and refine demand generation assets including landing pages, email nurture sequences and conversion components.
• Pull, analyze and report on campaign performance metrics (CPL, MQL, pipeline contribution, ROI) and surface data‑driven optimization opportunities.
• Coordinate with internal creative teams to deliver campaigns on time and on budget.
• Support organic search efforts by coordinating website updates and keyword optimization.
• Review and edit campaign copy for accuracy, brand voice and consistency with messaging frameworks.
• Cross-functional coordination across Marketing, Product, Sales, Professional Services and field teams.
• Coordinate with event marketing teams on conference activations, sponsorships and co‑marketing opportunities.
• Partner with Product to understand roadmap updates and support market‑ready messaging and launch materials.

Skills

Growth marketing

Demand generation

Paid media

Webinar coordination

Campaign analytics

Cross-functional collaboration

CRM familiarity

Strong communication

Education

BA or BS degree

Tools

Marketo

HubSpot

Eloqua

Salesforce

Job description

Intercontinental Exchange, Inc. is seeking a Growth Marketing Associate to support multi‑channel campaigns, including webinar coordination, paid media, email marketing, and digital demand generation.

You will collaborate with Marketing, Product, Sales and Professional Services to drive pipeline and revenue growth for ICE’s mortgage technology solutions. The role offers exposure to campaign analytics, landing page optimization and content development, with opportunities to contribute across the