Marketing Tech Lead: AI-Driven Growth Engineer

Ripple; New York (NY); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Competitive salary

Equity options

Healthcare + retirement

Professional development budget

In-office collaboration 10+ days/mo

Wellness reimbursement

Job summary

Ripple is hiring a Lead Full Stack Engineer, Marketing to define the technical vision for Ripple’s marketing platform, driving scalable experiences and AI-powered tools. You will partner with Growth, Marketing Ops, and Data teams to enable fast experimentation and data-driven decisions.

The role emphasizes hands-on coding, leadership without direct authority, and shaping an advanced Next.js, Sanity, and Vercel stack for a conversion-focused platform.

Qualifications

• 8+ years of professional web development with marketing tech focus.
• Experience integrating AI and LLMs in production systems.
• Proven track record in building experimentation and personalization for high-traffic sites.
• Strong understanding of modern growth marketing stack and data integrations.
• Ability to translate business goals into scalable technical roadmaps.
• Hands-on with Sanity and CMS-driven content modeling.

Responsibilities

• Develop and own the technical plan for Ripple’s marketing web platform, scaling for global growth.
• Lead AI integration and workflow automation to boost team efficiency.
• Build experimentation frameworks and personalization engines for campaigns.
• Create robust data pipelines and integrate with Segment, GA4, Marketo, Salesforce.
• Serve as the technical bridge between Marketing, Product, and Data teams.
• Define engineering standards, CI/CD, and system architecture guidelines.
• Develop Sanity schemas and APIs to support content-driven marketing funnels.
• Optimize core web vitals, SSR/SSG, and edge deployment for SEO and speed.
• Mentor engineers and promote technical excellence.

Skills

AI integration

LLM frameworks

Growth engineering

Cross-functional leadership

Performance optimization

Headless CMS

Tools

Sanity CMS

Vercel

LangChain

Vercel AI SDK

Segment

GA4

Marketo

Salesforce

Job description

Ripple is hiring a Lead Full Stack Engineer, Marketing to define the technical vision for Ripple’s marketing platform, driving scalable experiences and AI-powered tools. You will partner with Growth, Marketing Ops, and Data teams to enable fast experimentation and data-driven decisions.

The role emphasizes hands-on coding, leadership without direct authority, and shaping an advanced Next.js, Sanity, and Vercel stack for a conversion-focused platform.