Growth Marketing Analyst: Demand Gen & Nurture

Visa; Austin (TX); Hybrid; USD 94,000 - 145,000; Full time

Job summary

Visa is seeking a highly analytical Marketing Analyst in Austin, TX to drive customer acquisition, lead generation and demand creation. You will partner with regional and global marketing teams to orchestrate campaigns across the sales lifecycle, leveraging MAPs and CRM to optimize performance.

The role requires 2+ years of experience, a Bachelor's degree, strong analytical and writing skills, and the ability to use AI-powered tools to uncover insights and improve decisions.

Qualifications

• 2+ years of work experience with a Bachelor's Degree or higher.
• Experience in demand generation and lead generation campaigns.
• Strong analytical, segmentation, and funnel analysis skills.
• Ability to write in marketing and sales tones and use AI tools.

Responsibilities

• Develop and implement B2B marketing ops strategies focused on acquisition, lead gen and demand creation.
• Execute demand generation campaigns using email and nurture channels with segmentation.
• Collaborate with regional/global teams to optimize campaigns and lead follow-up.
• Coordinate lead assignment with marketing and sales teams.
• Measure, report ROI and KPIs; build dashboards in marketing automation platforms.
• Translate data into actionable insights and optimize campaigns for revenue goals.
• Evaluate impact across channels and customer touchpoints.

Skills

Lead generation

Demand generation

Analytics

Marketing automation

AI tools

Communication

Education

Bachelor's degree or higher

Tools

MAPs (Eloqua/Marketo/Pardot)

CRM platforms

Job description

Visa is seeking a highly analytical Marketing Analyst in Austin, TX to drive customer acquisition, lead generation and demand creation. You will partner with regional and global marketing teams to orchestrate campaigns across the sales lifecycle, leveraging MAPs and CRM to optimize performance.

The role requires 2+ years of experience, a Bachelor's degree, strong analytical and writing skills, and the ability to use AI-powered tools to uncover insights and improve decisions.