Data-Driven Marketing Analyst

Visa; Florida; Hybrid; USD 94,000 - 145,000; Full time

Job summary

Visa in the United States is seeking a Marketing Analyst to support client and partner objectives through strategic marketing plans, campaign execution, and measurement.

You will work with financial institutions, merchant partners, fintech players, and government stakeholders to drive economic inclusion and marketing success. Data-driven insights will guide decision-making, and you will design dashboards to communicate results. This role requires office presence and collaborative problem-solving.

Qualifications

• Bachelor’s degree with 2+ years of work experience.
• Experience in media and marketing analytics.
• Experience in developing and implementing marketing plans.
• Experience in campaign execution and measurement.
• Experience in data analysis and reporting.
• Experience in collaborating with cross-functional teams.
• Experience in managing media budgets and optimizing for ROI.
• Experience in digital platforms and channel strategies.
• Experience in sales presentations and advising clients.
• Experience in creating dashboards and performance reports.

Responsibilities

• Develop and implement comprehensive marketing plans in collaboration with account executives and stakeholders.
• Execute campaigns and programs, including promotions, events, marketing communications, sponsorships, partnerships, digital marketing, and sales support.
• Utilize data, analytics, and insights to measure marketing effectiveness and drive decision-making.
• Conduct analyses and research to support strategic planning and marketing plan development.
• Identify actionable consumer insights and opportunities through data analysis and consumer understanding programs.
• Ensure compliance with processes, controls, and brand standards.
• Manage marketing budgets and reporting.
• Collaborate with cross-functional teams to ensure data consistency and integrity.
• Design and update dashboards to communicate key performance indicators and campaign outcomes.

Skills

Marketing analytics

Campaign execution

Data analysis

Dashboarding

Cross-functional collaboration

Education

Bachelor’s Degree

Advanced degree

Job description

Visa in the United States is seeking a Marketing Analyst to support client and partner objectives through strategic marketing plans, campaign execution, and measurement.

You will work with financial institutions, merchant partners, fintech players, and government stakeholders to drive economic inclusion and marketing success. Data-driven insights will guide decision-making, and you will design dashboards to communicate results. This role requires office presence and collaborative problem-solving.