Data-Driven Marketing Analyst

Visa; Miami (FL); On-site; USD 94,000 - 145,000; Full time

Job summary

Visa seeks a Marketing Analyst to partner with clients and partners to drive marketing success and economic inclusion. You will develop plans, execute campaigns, and use data to measure impact. The role requires digital fluency and comfort with AI tools to support daily work.

The position collaborates with financial institutions, fintech partners, and government stakeholders to deliver measurable results while maintaining brand standards and budget discipline.

Qualifications

• 2+ years of work experience with a Bachelor's Degree or an Advanced Degree (e.g. MBA, JD, MD, or PhD)
• Experience in media and marketing analytics
• Experience in developing and implementing marketing plans
• Experience in campaign execution and measurement
• Experience in data analysis and reporting
• Experience in collaborating with cross-functional teams
• Experience in managing media budgets and optimizing for ROI
• Experience in digital platforms and channel strategies
• Experience in sales presentations and advising clients
• Experience in creating dashboards and performance reports

Responsibilities

• Develop and implement comprehensive marketing plans in collaboration with account executives and stakeholders.
• Execute campaigns and programs, including promotions, events, marketing communications, sponsorships, partnerships, digital marketing, and sales support.
• Utilize data, analytics, and insights to measure marketing effectiveness and drive decision-making.
• Conduct analyses and research to support strategic planning and marketing plan development.
• Identify actionable consumer insights and opportunities through data analysis and consumer understanding programs.
• Ensure compliance with processes, controls, and brand standards.
• Manage marketing budgets and reporting.
• Collaborate with cross-functional teams to ensure data consistency and integrity.
• Design and update dashboards to communicate key performance indicators and campaign outcomes.

Skills

Marketing analytics

Campaign measurement

Data analysis

Cross-functional collaboration

Sales presentations

Dashboards & reporting

Budget management

Education

Bachelor's degree or higher

Job description

Visa seeks a Marketing Analyst to partner with clients and partners to drive marketing success and economic inclusion. You will develop plans, execute campaigns, and use data to measure impact. The role requires digital fluency and comfort with AI tools to support daily work.

The position collaborates with financial institutions, fintech partners, and government stakeholders to deliver measurable results while maintaining brand standards and budget discipline.