AI-Native Growth Marketer

PowerToFly; Austin (TX); Hybrid; USD 99,000 - 153,000; Full time

Job summary

Visa is seeking an AI-native Growth Marketer to join the Value-Added Services Marketing organization, focused on growth across digital channels using AI, experimentation, CRO, and SEO. This analyst-level role emphasizes rapid execution and measurable outcomes in global markets.

The position is hybrid, based in Austin, TX, requiring in-office days. You will partner across teams to optimize customer journeys, scale content, and drive acquisition and engagement with data-driven decision making.

Qualifications

• 2+ years of work experience with a bachelor’s degree or higher.
• Growth mindset and continuous opportunities to improve acquisition, engagement, conversion, and customer experience.
• AI-native with demonstrated experience leveraging generative AI, agentic workflows, automation frameworks, and emerging digital technologies to solve business problems and accelerate growth outcomes.
• Strong understanding of CRO, analytics, SEO/GEO, customer journeys, and modern and emerging digital growth strategies.
• Highly analytical and data-driven, with the ability to translate insights into clear recommendations and measurable actions.
• Thrives in fast-paced, evolving environments and is comfortable testing new ideas, learning quickly from results, and adjusting direction when needed.
• Understands how to scale successful strategies across global and regional markets while accounting for localization and audience differences.
• Entrepreneurial, resourceful, and action-oriented with a proven ability to balance strategic thinking and hands-on execution.
• Strong project management and prioritization skills with the ability to successfully prioritize and manage multiple initiatives simultaneously.
• Positive, adaptable, and collaborative team player who thrives in a fast-paced environment and maintains a bias toward action.

Responsibilities

• Develop, support and execute digital growth strategies focused on customer acquisition, engagement, conversion, and business impact across Visa's digital ecosystem.
• Identify emerging growth channels, technologies, and opportunities that can drive measurable acquisition, engagement, and revenue outcomes.
• Leverage AI platforms, automation frameworks, and agentic workflows to accelerate marketing execution, insight generation, content scalability, and operational efficiency.
• Execute and analyze experimentation programs including CRO initiatives, A/B and multivariate testing, AI-synthetic user testing, landing page optimization, and customer journey enhancements.
• Utilize SEO, GEO, and search-everywhere optimization initiatives to improve discoverability and organic growth.
• Build measurement frameworks, dashboards, and performance reporting translating analytics into actionable recommendations.
• Partner with content, web, product marketing, regional marketing, and digital operations teams to scale high-performing digital experiences globally.
• Conduct competitive intelligence, market analysis, and digital trend monitoring to identify new opportunities and differentiation.
• Prioritize and manage a portfolio of growth initiatives using data-driven decision making and iterative test-and-learn.
• Partner with web teams to author, publish, and optimize landing pages and growth-focused content for faster experimentation.
• Champion and execute a culture of experimentation, innovation, measurement, and continuous optimization across the digital marketing org.

Skills

Growth mindset

Generative AI

Agentic workflows

Automation frameworks

CRO

Analytics

SEO

Customer journeys

Data-driven

Global scaling

Localization

Entrepreneurship

Project management

Teamwork

Adaptability

AI workflows

GA4

Google Search Console

Multivariate testing

Tools

Claude

ChatGPT

Gemini

Perplexity

Cursor

GA4

Google Search Console

Job description

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Visa is seeking an AI-Native Growth Marketer to join the Value-Added Services (VAS) Marketing organization. This is an analyst-level role with significant execution responsibility and the opportunity to directly influence growth outcomes across Visa's digital ecosystem. This individual will be responsible for supporting, identifying, testing, scaling, and optimizing digital growth opportunities across Visa's expanding portfolio of digital experiences and customer engagement channels. The ideal candidate has built their career during the rise of generative AI and modern growth technologies, bringing firsthand experience using AI not simply as a productivity tool, but as a mechanism for experimentation, automation, insight generation, customer acquisition, and scalable growth. They are equal parts growth strategist, digital marketer, data analyst, and AI innovator, with a proven ability to leverage emerging technologies, experimentation frameworks and customer insights to accelerate business outcomes. They are highly curious, entrepreneurial and performance-oriented, with a strong bias toward action and a passion for challenging conventional thinking. Success in this role requires balancing strategic thinking with hands‑on execution while continuously uncovering new opportunities to improve digital acquisition, engagement, conversion and customer experience.

The AI‑Native Growth Marketer will support global demand marketing efforts through AI‑powered content scaling, conversion rate optimization (CRO), search everywhere optimization (SEO/GEO) strategies, experimentation, digital analytics, customer journey optimization and emerging growth channels. This individual will leverage modern AI platforms, agentic workflows, automation frameworks, synthetic testing methodologies, and growth technologies to uncover opportunities that drive measurable business impact. They will continuously evaluate emerging AI, martech, and digital experience platforms to identify innovations that can improve acquisition, engagement, personalization, and conversion at scale. They will understand how to optimize digital experiences across multiple global and regional markets, using data, testing, localization strategies, and AI‑enabled workflows to improve performance at scale. The successful candidate will bring hands‑on knowledge of SEO, GEO, web analytics, customer acquisition, content discovery, digital measurement, and experimentation practices while maintaining a relentless focus on business outcomes.

This role requires a candidate who has grown professionally during the rapid rise of generative AI and modern growth technologies. They understand how to leverage AI not only for content creation and productivity, but also for workflow automation, agentic systems, prompt engineering, research acceleration, insight generation, experimentation, and operational scale. They actively evaluate new tools, emerging channels, and evolving consumer behaviors, translating opportunities into measurable growth initiatives. They are comfortable operating within ambiguity, learning quickly through experimentation, and continuously refining strategies based on data and market feedback. This position will play an important role in supporting the long‑term digital growth ambitions of Visa's Value‑Added Services business.

This Position Will Be Responsible For

• Develop, support and execute digital growth strategies focused on customer acquisition, engagement, conversion, and business impact across Visa's digital ecosystem
• Identify emerging growth channels, technologies, and opportunities that can drive measurable acquisition, engagement, and revenue outcomes
• Leverage AI platforms, automation frameworks, and agentic workflows to accelerate marketing execution, insight generation, content scalability, and operational efficiency
• Execute and analyze experimentation programs including but not limited to conversion rate optimization (CRO) initiatives, A/B multivariate testing, AI‑synthetic user testing, dynamic landing page optimization, and customer journey enhancements
• Utilize SEO, GEO, and search‑everywhere optimization initiatives at scale to improve discoverability, visibility, and organic growth performance
• Build measurement frameworks, dashboards, and performance reporting that translate analytics into actionable business recommendations
• Partner with content, web, product marketing, regional marketing, and digital operations teams to scale high‑performing digital experiences globally
• Conduct competitive intelligence, market analysis, and digital trend monitoring to identify new opportunities and areas of differentiation
• Prioritize and manage a portfolio of growth initiatives using data‑driven decision making and an iterative test‑and‑learn approach
• Partner with and support web teams to author, publish, and optimize landing pages, digital experiences, and growth‑focused content when doing so enables faster experimentation, accelerates speed‑to‑market, or unlocks new growth opportunities
• Champion and execute within culture of experimentation, innovation, measurement, and continuous optimization across the broader digital marketing organization

This position is a Hybrid role to be based in our Austin, TX location. Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications:

• 2 or more years of work experience with a bachelor’s degree or an Advanced Degree (e.g. Masters, MBA, JD, MD, or PhD)
• Demonstrates a growth mindset and continuously seeks new opportunities to improve acquisition, engagement, conversion, and customer experience
• AI-native with demonstrated experience leveraging generative AI, agentic workflows, automation frameworks, and emerging digital technologies to solve business problems and accelerate growth outcomes.
• Strong understanding of CRO, analytics, SEO/GEO, customer journeys, and modern and emerging digital growth strategies
• Highly analytical and data‑driven, with the ability to translate insights into clear recommendations and measurable actions
• Thrives in fast‑paced, evolving environments and is comfortable testing new ideas, learning quickly from results, and adjusting direction when needed
• Understands how to scale successful strategies across global and regional markets while accounting for localization and audience differences
• Entrepreneurial, resourceful, and action‑oriented with a proven ability to balance strategic thinking and hands‑on execution
• Strong project management and prioritization skills with the ability to successfully prioritize and manage multiple initiatives simultaneously
• Comfortable navigating evolving priorities while helping bring structure, clarity, and organization to projects
• Positive, adaptable, and collaborative team player who thrives in a fast‑paced environment and maintains a bias toward action

Preferred Qualifications:

• 3 or more years of work experience with a bachelor’s degree or more than 2 years of work experience with an Advanced Degree (e.g. Masters, MBA, JD, MD) in digital.
• Marketing, Entrepreneurship, Business, Communications or a related field
• Demonstrated experience in growth marketing, digital acquisition, SEO, CRO, lifecycle optimization, experimentation, or performance‑focused digital marketing roles
• Experience operating in high‑growth technology, SaaS, fintech, startup, scale‑up, incubator, e‑commerce, or digitally mature organizations
• Strong working knowledge of web and growth analytics platforms, including Google Analytics 4 (GA4), Google Search Console, SEO/GEO platforms, marketing growth tools, multivariate testing tools, and measurement frameworks
• Demonstrated experience building AI‑powered workflows, automations, agents, copilots, prompt frameworks, knowledge systems, or scalable solutions that produced measurable business outcomes.
• Hands‑on experience leveraging modern AI platforms such as Claude, ChatGPT, Gemini, Perplexity, Cursor, or similar solutions to accelerate growth initiatives, research, automation, content scaling, experimentation, or operational workflows
• Proven track record of using experimentation and data‑driven decision making to improve business outcomes through testing, optimization, and iterative learning
• Experience scaling from global to multi‑regional marketing programs, including localization, regional adaptation, and market‑specific optimization strategies

Information for US Applicants

For roles located in the US, the estimated salary range for this position is $98,700.00 to $ 153,200.00 USD per year, which may include potential sales incentive payments (if applicable). Salary may vary depending on job‑related factors which may include knowledge, skills, experience, and location. In addition, this position may be eligible for bonus and equity.Visa has a comprehensive benefits package for which this position may be eligible that includes Medical, Dental, Vision, 401(k), FSA/HSA, Life Insurance, Paid Time Off, and Wellness Program.

Work Hours

Varies upon the needs of the department.

Travel Requirements

This position requires travel 5-10% of the time.

Mental/Physical Requirements

This position will be performed in an office setting. The position will require the incumbent to sit and stand at a desk, communicate in person and by telephone, frequently operate standard office equipment, such as telephones and computers.

Visa is an EEO Employer

Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law.