Senior Growth Lead, User Acquisition

Fanatics Commerce; Los Angeles (CA); On-site; USD 140,000 - 190,000; Full time

Job summary

Fanatics is seeking a strategic, performance-driven Senior Manager of User Acquisition to lead and scale growth across Fanatics Live, Fanatics Collect, and Topps.com. You will own acquisition strategy, budgets, and performance across channels, driving user growth and revenue in a fast-paced, startup-like environment.

Collaborate with Product, Creative, and Analytics teams; recruit and mentor a top growth team, while staying ahead of marketing trends and AI-enabled strategies to optimize CAC,

Qualifications

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• 5+ years in user acquisition, performance or growth marketing in consumer tech/eCommerce.
• Proven success scaling multi-channel campaigns with revenue impact.
• Expertise in paid media platforms (Google Ads, Meta, TikTok) and growth stack tools.
• Strong analytics: SQL, BI dashboards, cohort analysis, attribution modeling.

Responsibilities

• Lead end-to-end user acquisition strategy across paid media, affiliates, programmatic, and emerging channels.
• Manage multi-million dollar acquisition budget with strict efficiency, CAC, ROI, and LTV targets.
• Drive experimentation across channels, funnel optimization, creative strategy, and audience segmentation.
• Partner with Data/Analytics to build reporting and surface insights for performance KPIs.
• Collaborate cross-functionally with Product, Creative, Finance, Engineering, and Commercial teams.
• Recruit, mentor, and grow a high-performing growth marketing team.
• Present performance, forecasts, and insights to executives; stay ahead on trends and AI/ML growth solutions.

Skills

Growth marketing

Paid media

Analytics

Leadership

Communication

AI/ML targeting

Education

Bachelor’s in Marketing/Business

MBA (plus)

Tools

Google Ads

Meta

TikTok

DSPs

SQL

BI dashboards

Attribution modeling

Job description

Fanatics is seeking a strategic, performance-driven Senior Manager of User Acquisition to lead and scale growth across Fanatics Live, Fanatics Collect, and Topps.com. You will own acquisition strategy, budgets, and performance across channels, driving user growth and revenue in a fast-paced, startup-like environment.

Collaborate with Product, Creative, and Analytics teams; recruit and mentor a top growth team, while staying ahead of marketing trends and AI-enabled strategies to optimize CAC,