Growth Marketing Analyst

Fanatics Inc.; New York, Northern (NY, KY); Hybrid; USD 88,000 - 112,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Job summary

Fanatics Inc. is seeking a Growth Marketing Analyst to accelerate user growth, engagement, and lifetime value across Fanatics Live, Collect, and Topps.

You’ll bridge acquisition and lifecycle marketing, analyzing data across paid and owned channels to drive ROI and revenue growth. You will partner with Growth, Lifecycle Marketing, and Product teams to build a unified customer journey, develop dashboards, and optimize campaigns.

Qualifications

• Bachelor's degree in Marketing, Business, Statistics, Economics, or related field.
• 2-3 years of experience in growth marketing, user acquisition analytics, or lifecycle marketing.
• Proficiency in SQL and experience handling marketing/user data.

Responsibilities

• Analyze UA channel performance across paid social, search, influencer, affiliate, and app stores.
• Partner with Growth Marketing to evaluate multi-channel campaign impact and cohort behaviors.
• Develop dashboards tracking CAC, ROAS, LTV:CAC, and purchase conversion rates.
• Support marketing attribution modeling, cohort analyses, and funnel diagnostics.
• Monitor lifecycle KPIs across email, push, SMS, and in-app messaging.
• Identify retention drivers and high-performing segments for loyalty/reactivation.
• Design and evaluate A/B/multivariate tests to optimize creative and targeting.
• Create testing/reporting frameworks across Growth and Lifecycle teams.
• Summarize performance insights to stakeholders and translate analytics into actions.
• Collaborate with Marketing, Product, Analytics, and Data Engineering to enhance data infrastructure.

Skills

SQL

Marketing analytics

Google Ads

Meta Ads

AppsFlyer

Analytics platforms

CAC/ROAS/CLV understanding

Communication

E-commerce experience

Education

Bachelor's degree

Tools

Snowflake

Looker

Tableau

Amplitude

Segment

Google Ads

Meta Ads

AppsFlyer

Adjust

Job description

Fanatics Collect is a global product and technology group dedicated to revolutionizing the world of collectibles. Every single day our team of experienced product leaders, engineers, and operators obsesses over how to create the ultimate collector experience with our products: Topps.com, the direct to consumer ecommerce platform of the Topps brand, Fanatics Collect, the most trusted and dynamic collector focused marketplace, and our collector focused live shopping platforms, Fanatics Live and Voggt. We have the unique advantage of being backed by Fanatics - the world’s largest sports merchandiser, with more than 900 global sports relationships, 90+ million reachable fans, and exclusive licensing deals with the MLB, NFL, and NBA among many others - but we’re a nimble, ambitious team building products from the ground up. If you're passionate about building world class products and share our love for sports fans and collectors, Fanatics Collect offers an exciting opportunity to be part of a dynamic team creating the future of collecting.

About the Role

As a Growth Marketing Analyst, you will play a key role in accelerating user growth, engagement, and lifetime value across Fanatics Live, Collect, and Topps. Bridging acquisition and lifecycle marketing performance, you'll analyze data across paid and owned channels to uncover insights that fuel conversion, retention, and revenue growth. You will partner closely with Growth, Lifecycle Marketing, and Product teams to build a unified customer journey and optimize ROI through strategic, data-driven insights.

Responsibilities:

• Analyze user acquisition (UA) channel performance across paid social, search, influencer, affiliate, and app stores to improve CAC efficiency.
• Partner with the Growth Marketing team to evaluate multi-channel campaign impact and user cohort behaviors.
• Develop dashboards and reports tracking CAC, ROAS, LTV:CAC ratio, and purchase conversion rates.
• Support marketing attribution modeling, cohort analyses, and funnel diagnostics.
• Monitor lifecycle KPIs including CLV, churn, and engagement across email, push, SMS, and in-app messaging.
• Identify retention drivers and high-performing segments to inform loyalty and reactivation strategies.
• Design and evaluate A/B and multivariate tests to optimize creative, targeting, and messaging.
• Create consistent testing and reporting frameworks across Growth and Lifecycle teams.
• Summarize and present performance insights to stakeholders, translating analytics into actionable strategies.
• Collaborate with cross-functional partners in Marketing, Product, Analytics, and Data Engineering to enhance data infrastructure and measurement capabilities.

Qualifications:

• Bachelor's degree in a relevant field (Marketing, Business, Statistics, Economics, or related).
• 2-3 years of experience in growth marketing, user acquisition analytics, or lifecycle marketing.
• Proficiency in SQL and experience working with marketing/user data.
• Familiarity with Snowflake, Looker, Tableau, Amplitude, or Segment.
• Experience with platforms like Google Ads, Meta, AppsFlyer, or Adjust.
• Strong understanding of key growth metrics (CAC, CLV, ROAS, retention rate).
• Demonstrated ability to use analytics to drive marketing ROI and customer LTV.
• Comfortable analyzing large datasets and presenting insights to non-technical stakeholders.
• Effective communicator and team player with strong attention to detail.
• Experience in e-commerce, app-based products, gaming, or collectibles is a plus.
• Bonus: Experience with predictive modeling, audience clustering, Braze, or media mix modeling.

The salary range for this position is $87,500 - $112,350, which represents base pay only and does not include short-term or long-term incentive compensation. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training.

About Us

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

About the Team

Fanatics Collectibles is a new model and vision for the hobby, fundamentally changing the experience for current and future collectors, leagues, and players across many U.S. and international professional and college sports. The organization has long-term, exclusive rights to design, manufacture and distribute trading cards for several sports and entertainment properties, including MLB, MLBPA, the Premier League, MLS, UFC, Formula 1 as well as Disney, Marvel, Pixar, and Star Wars, among others. In January 2022, Fanatics Collectibles announced the acquisition of Topps, establishing the preeminent licensed trading card brand as the cornerstone of Fanatics’ trading cards and collectibles business, and jumpstarted its MLB and MLBPA rights to design, manufacture and distribute trading cards

Job Info

• Locations 95 Morton St, New York, NY, 10014, US (On-site)