Customer Marketing & Analyst Relations Manager

Constructor; United States; Remote; USD 80,000 - 110,000; Full time

Job summary

Constructor is seeking a Customer Marketing and Analyst Relations Manager to tell our story to customers and top industry analysts. You’ll design campaigns that boost product awareness and grow our customer advocacy program, and manage relationships with Gartner, Forrester, IDC, and other tier-1 firms.

You’ll lead AR strategy and briefing prep, develop customer stories, and drive cross-functional initiatives to convert adoption into expansion.

Qualifications

• 3+ years of experience in customer marketing: running campaigns specifically designed to drive customer engagement
• Has run multiple customer-focused programs end-to-end (loyalty campaigns, onboarding journeys, expansion/upsell plays, customer advisory boards, etc)
• Heavy involvement in content creation — case studies, customer stories, or executive communications
• Experience working with CRM data (Salesforce) and customer lifecycle metrics (NPS, CSAT, expansion signals)
• Comfort working cross-functionally with product, sales, and executive stakeholders to gather input and drive alignment

Responsibilities

• Design and run lifecycle campaigns that drive product and feature awareness among the existing customer base
• Build and execute adoption campaigns in partnership with Product and Customer Success that move customers from awareness to active usage of new and underutilized features
• Produce a steady cadence of compelling customer stories across formats: written case studies, video, slide-ready summaries, and co-branded content
• Build and manage a customer reference and advocacy program — identifying, recruiting, and nurturing customer advocates without burning them out
• Identify and develop upsell-ready customer segments — working with Product Marketing, CS and Sales to create marketing programs that convert engaged, high-adoption customers into expansion pipeline for additional products
• Own management of the AR program: help design annual strategy, briefing preparation, inquiry management, evaluation cycles, and ongoing analyst engagement
• Manage our presence in major analyst evaluations (Magic Quadrant, Forrester Wave, IDC MarketScape, etc) — from submission strategy through final publication
• Lead briefing preparation: working across product, product marketing, and leadership to build crisp, evidence-backed narratives and prep executive spokespeople
• Maintain an AR intelligence function — tracking analyst sentiment, surfacing relevant research, and feeding competitive and market insights back to product and go-to-market teams
• Help maintain genuine relationships with tier-1 and tier-2 analysts, understanding what each analyst cares about and tailoring our engagement accordingly

Job description

Constructor is seeking a Customer Marketing and Analyst Relations Manager to tell our story to customers and top industry analysts. You’ll design campaigns that boost product awareness and grow our customer advocacy program, and manage relationships with Gartner, Forrester, IDC, and other tier-1 firms.

You’ll lead AR strategy and briefing prep, develop customer stories, and drive cross-functional initiatives to convert adoption into expansion.