AI-Driven Journey Activation & Optimization Analyst

CVSHealth; Woonsocket (RI); On-site; USD 46,988 - 112,200; Full time

Benefits offered by this job

Bonus eligibility

Comprehensive benefits

Job summary

CVS Health is seeking a Journey Activation & Optimization Analyst to translate customer engagement strategy into scalable, AI-enabled execution. You will collaborate with Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communications Delivery to deliver connected journeys.

The role requires 3+ years in CRM or journey marketing, SQL proficiency, and strong cross-functional communication.

Qualifications

• 3+ years of strategic and technical experience supporting or leading end-to-end execution of customer engagement, CRM, lifecycle marketing, or journey-based programs.
• 3+ years of analytical and technical skills using SQL, including data querying, reporting, automation, and marketing technology platforms.
• 3+ years translating business strategy into clear execution requirements across technical and non-technical stakeholders.
• 3+ years of journey execution including targeting, segmentation, QA, launch processes, performance monitoring, and operational readiness.
• 3+ years analyzing data and translating insights into execution improvements, dashboards, or process recommendations.

Responsibilities

• Own end-to-end execution of customer journeys from brief through build, QA, launch, ongoing insights, and post-mortem review.
• Translate strategic priorities into actionable engagement plans, including targeting, segmentation rules, decision logic, offers, content needs, timelines, and execution requirements.
• Partner cross-functionally with Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communication Delivery teams to define requirements and ensure scalable execution.
• Connect business strategy to technical execution by translating journey objectives into data, orchestration, system setup, and delivery readiness.
• Conduct user acceptance testing to validate audience logic, data inputs, content readiness, and delivery quality prior to launch.
• Identify, manage, and elevate risks, blockers, and execution issues throughout the delivery lifecycle.
• Monitor channel health and delivery reliability, including deliverability and incident response.
• Analyze and interpret complex data to support decision-making and identify improvement opportunities.
• Optimize tools, workflows, and processes to improve efficiency and journey performance.
• Apply AI capabilities to optimize journeys and reduce redundancy.
• Create and monitor dashboards for customer disposition, operational performance, and journey outcomes.

Skills

SQL

CRM

Lifecycle marketing

Data analysis

Audience targeting

Education

Bachelor’s degree or equivalent

Experience-based background

Tools

Adobe

Salesforce

Tableau

Job description

CVS Health is seeking a Journey Activation & Optimization Analyst to translate customer engagement strategy into scalable, AI-enabled execution. You will collaborate with Strategy, Data Science, Architecture, Engineering, Analytics, Legal/Compliance, Content, and Communications Delivery to deliver connected journeys.

The role requires 3+ years in CRM or journey marketing, SQL proficiency, and strong cross-functional communication.