Growth Marketer - Remote, Full-Stack Demand Gen (GovTech)

Just Appraised Inc.; New York (NY); Remote; USD 90,000 - 150,000; Full time

Benefits offered by this job

Home office stipend

Remote-friendly

Parental leave

Learning budget

Flexible work

Job summary

Just Appraised Inc. is seeking a Growth Marketer to design and run programs that turn our existing customer base and top-of-funnel activity into pipeline. This full-stack role prioritizes demand gen across channels over single-function marketing and welcomes light product marketing tasks.

Clean design chops are a bonus, not a necessity. You’ll own customer marketing motions, proactive email lead gen, webinars, and case studies, collaborating with Sales and CS to maximize expansion and revenue

Qualifications

• B2B marketing experience with demand-gen focus; GovTech marketing preferred but not required.
• Hands-on experience running email marketing programs end to end.
• Experience owning webinars start to finish.
• Comfortable writing customer case studies and shepherding approvals.
• Some exposure to product marketing is a plus, not required.
• Design/visual skills are a strong plus.
• Full-stack mindset across multiple channels.

Responsibilities

• Own customer marketing programs driving expansion with CS on cross-sell/upsell.
• Stand up proactive, always-on lead gen email programs and nurture sequences.
• Own webinar lifecycle from topic to follow-up and pipeline reporting.
• Source and publish customer case studies for use in active deals.
• Support light product marketing tasks: slides, launch collateral.

Skills

B2B marketing

Demand gen

Email marketing

Webinars

Case studies

Product marketing

Design skills

Full-stack marketing

Tools

Salesforce

HubSpot

Zoom

Job description

Just Appraised Inc. is seeking a Growth Marketer to design and run programs that turn our existing customer base and top-of-funnel activity into pipeline. This full-stack role prioritizes demand gen across channels over single-function marketing and welcomes light product marketing tasks.

Clean design chops are a bonus, not a necessity. You’ll own customer marketing motions, proactive email lead gen, webinars, and case studies, collaborating with Sales and CS to maximize expansion and revenue