Growth Marketer
Just Appraised Inc.
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Benefits offered by this job
Job summary
Just Appraised Inc. is seeking a Growth Marketer to design and run programs that turn our existing customer base and top-of-funnel activity into pipeline. This full-stack role prioritizes demand gen across channels over single-function marketing and welcomes light product marketing tasks.
Clean design chops are a bonus, not a necessity. You’ll own customer marketing motions, proactive email lead gen, webinars, and case studies, collaborating with Sales and CS to maximize expansion and revenue
Qualifications
- B2B marketing experience with demand-gen focus; GovTech marketing preferred but not required.
- Hands-on experience running email marketing programs end to end.
- Experience owning webinars start to finish.
- Comfortable writing customer case studies and shepherding approvals.
- Some exposure to product marketing is a plus, not required.
- Design/visual skills are a strong plus.
- Full-stack mindset across multiple channels.
Responsibilities
- Own customer marketing programs driving expansion with CS on cross-sell/upsell.
- Stand up proactive, always-on lead gen email programs and nurture sequences.
- Own webinar lifecycle from topic to follow-up and pipeline reporting.
- Source and publish customer case studies for use in active deals.
- Support light product marketing tasks: slides, launch collateral.
Skills
Tools
Job description
We build software that uses natural language processing (NLP) and AI to help local governments work faster, more accurately, and more efficiently. Over 120 local government entities in 25 states rely on us to help drive revenues and provide important services that power society.Thrive, wherever you call home. Join our fully remote team and unlock a world of possibilities beyond just a paycheck:Globally connected, locally supported:
Thrive in a vibrant online community that celebrates your unique talents, wherever you are.
Welcoming a new member to your crew? We've got your back with time and support to adjust.
Craft your ideal workspace with our generous home office and equipment stipend.
Flexible work arrangements, continuous learning opportunities, and much more!
This isn't just a job; it's a launchpad for personal and professional growth.
Just Appraised is looking for a Growth Marketer to build and run the programs that turn our existing customer base and top-of-funnel activity into pipeline: customer marketing, proactive email lead gen, webinars, and case studies, with room to pick up light product marketing work along the way.This is a full-stack, hands-on role. The right person leans demand gen over pure-play product marketing, is comfortable owning a program end to end rather than a single piece of it, and doesn't need a big team to get things shipped. Design chops are a real plus, not a requirement.
Own marketing programs that drive expansion within our existing customer base, partnering closely with Customer Success on cross-sell and upsell plays. This is one of the biggest open opportunities in the function today. Build a customer marketing motion (updates, community/advocacy touchpoints, lifecycle comms, customer advisory, customer reference program) that increases engagement and gives Sales and CS more to work with.
Stand up proactive, always-on lead gen email programs. This channel doesn't exist today, so the first job is building it, not just optimizing something already running. Own nurture and reactivation sequences, segmentation, cadence, and reporting (opens, clicks, MQLs generated).
Own the entire webinar lifecycle: topic selection, slide creation, promotion, hosting, and post-event follow-up cadences. Partner with Sales, CS, and internal subject matter experts to source content and speakers. Report on registration, attendance, and pipeline contribution.
Source, write, and publish customer case studies that give Sales credible proof points to use in active deals. Coordinate with Customer Success to identify strong stories and get them through approval.
Support product marketing on an as-needed basis: sales-facing roadmap slides, launch collateral, competitive input.
Comfortable building clean, on-brand visual assets (slides, one-pagers, social graphics) without needing to hand every asset to a designer.
Expansion pipeline / ARR
- Pipeline and revenue sourced from customer marketing programs, in partnership with CS Email-sourced MQLs/SQLs
- Since this is a new channel, early KPIs should track whether it's built and producing before shifting to pure optimization
Webinar performance
- Registration, attendance, and pipeline contribution
Case studies in active use
- Case studies published and used by Sales in live deals
Product marketing turnaround
- Sales enablement and roadmap collateral delivered on time for key moments
- B2B marketing experience, demand-gen leaning, ideally in B2B SaaSGovTech marketing experience preferred but not required
- Hands-on experience running email marketing programs end to end, not just briefing someone else
- Experience owning webinars start to finish, not just one piece of the process
- Comfortable writing customer case studies and shepherding them through internal and customer approval
- Some exposure to product marketing (positioning, launch content, sales enablement) is a plus, not required
- Design/visual skills are a strong plus
- Full-stack mindset: comfortable being hands-on across multiple channels rather than a narrow specialist
- familiarity and previous usage of tools is preferred, but not required:SalesforceHubspotZoom Webinar
- EQ > IQ: We value great minds and the ability to communicate with empathy
- Customer Comes First: We work closely with our clients to understand their needs and how they use our products
- Start-to-Finish Ownership: We take responsibility for anything we can influence
- Actively Practice Inclusion: Creating a diverse and inclusive team is as important to us as building a good product
- Fast-Paced Environment: The "growth mindset" is key to our success. If it won't break anything, go for it!
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