Growth Marketer: Programmatic SEO & Lifecycle

Rare Candy; United States; Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Equity

Health, dental, vision benefits

401(k)

Wellness stipend

Card budget

Job summary

Rare Candy is seeking a Growth Marketer to elevate programmatic SEO and lifecycle initiatives for a data-heavy marketplace. You’ll build scalable pages from card and product data, automate updates, and integrate AI tooling to scale content at pace.

You’ll work with the Growth and Engineering teams on SEO indexing, data quality checks, and lifecycle campaigns to activate new collectors and retain existing ones.

Qualifications

• 2–4 years in SEO, organic growth, lifecycle marketing, or related growth role.
• Hands-on SEO on a large or data-heavy site; programmatic SEO experience is a big plus.
• Comfort building with automation and AI tools to scale work.
• Proficient with Google Search Console, analytics tools, and keyword research tools.
• Comfort with large datasets and templated workflows.
• Experience with email, push, segmentation, or retention campaigns.
• Ability to implement checks to catch AI errors.
• Strong project management and deadline discipline.

Responsibilities

• Own the programmatic SEO roadmap and build operation.
• Identify page types and keyword clusters to scale using automation and AI.
• Prioritize current Pokémon sets first, then MTG, Lorcana, and Riftbound as capacity allows.
• Build programmatic pages from data, automation tools, and AI.
• Collaborate with engineering on structured data, indexing, and technical SEO.
• Ship Instapack pages ahead of launches and coordinate timing with the team.
• Set quality checks for accuracy, duplication, and brand voice.
• Track rankings, impressions, organic traffic, activation, and revenue.
• Partner with lifecycle team on email, push, segmentation, activation, and retention campaigns.
• Run a weekly SEO production and performance review.

Skills

Programmatic SEO

Lifecycle marketing

Automation & AI tools

Google Search Console

Analytics tools

Keyword research tools

Project management

Data analysis

Email campaigns

Push campaigns

Collaboration

Tools

Google Analytics

Customer.io

Iterable

Automation tooling

AI tooling

Data pipelines

Job description

Rare Candy is seeking a Growth Marketer to elevate programmatic SEO and lifecycle initiatives for a data-heavy marketplace. You’ll build scalable pages from card and product data, automate updates, and integrate AI tooling to scale content at pace.

You’ll work with the Growth and Engineering teams on SEO indexing, data quality checks, and lifecycle campaigns to activate new collectors and retain existing ones.