Growth Marketer for AI and Generative Media Platforms

Fal.ai Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Visa sponsorship & relocation

Health, dental, and vision insurance

Team events & offsites

Learning & growth opportunities

Challenging and impactful work

Job summary

Fal.ai Inc. is seeking a growth marketer to scale multi-channel campaigns, experiments, and content strategies. You will drive user acquisition, activation, and product adoption across paid, organic, partnerships, and AI-powered discovery platforms.

You’ll design and run growth experiments, analyze funnels, optimize landing pages, and translate insights into repeatable engines. This role blends analytics with hands-on execution in a fast-moving AI startup.

Qualifications

• 3–6 years of experience in growth marketing, digital marketing, or a similar role.
• Hands-on experience executing growth campaigns across multiple channels with measurable results.
• Strong analytical instincts and comfort with marketing analytics, attribution, conversion funnels, and experimentation.
• Familiarity with SEO, AEO, content marketing, and organic acquisition strategies.
• A strong writer with the ability to develop compelling content and campaign messaging.
• Resourceful and experimental, always exploring new channels and tactics.
• Extremely high‑agency, organized, and capable of owning projects from idea to execution.
• Comfortable working cross‑functionally with engineering, design, product, and creative teams.
• Excited about AI, creative technology, and generative media.

Responsibilities

• Execute growth campaigns. Plan and launch campaigns across organic, paid, partnerships, and third‑party channels to drive user acquisition, activation, and product adoption.
• Run growth experiments. Test new channels, messaging, landing pages, and acquisition strategies; develop hypotheses, run experiments, analyze results, and scale what works.
• Drive SEO and AEO. Identify search opportunities, create and optimize content, and improve fal's visibility across search and AI-powered discovery platforms.
• Expand our distribution. Identify and secure placements across publications, newsletters, directories, communities, and third‑party platforms to reach new audiences.
• Create growth content. Write and produce landing pages, blog posts, campaign copy, newsletters, and other assets that drive traffic and conversions.
• Measure and optimize performance. Track campaign performance, analyze acquisition funnels, and translate insights into actionable recommendations.
• Build scalable growth systems. Develop repeatable processes for campaign execution, experimentation, reporting, and content distribution.

Skills

Growth marketing

Digital marketing

Performance marketing

Analytics

SEO

Content marketing

Copywriting

A/B testing

Cross-functional collaboration

Tools

Google Analytics

GA4

Ahrefs

SEMrush

A/B testing tools

Job description

Fal.ai Inc. is seeking a growth marketer to scale multi-channel campaigns, experiments, and content strategies. You will drive user acquisition, activation, and product adoption across paid, organic, partnerships, and AI-powered discovery platforms.

You’ll design and run growth experiments, analyze funnels, optimize landing pages, and translate insights into repeatable engines. This role blends analytics with hands-on execution in a fast-moving AI startup.