Growth Marketer — DTC Lifecycle & Paid Acquisition

Yotpo; New York (NY); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Yotpo is seeking a growth marketer to manage the entire member funnel for Ocean. This role involves deep analytics to drive acquisition, activation, engagement, and retention metrics. You'll collaborate closely with founders and have a major impact on growth.

The ideal candidate will have direct experience in D2C eCommerce, a knack for data analysis, and a proven ability to design effective marketing strategies using lifecycle tools and paid acquisition.

Base salary ranges from $100,000 to $130,000 USD. Join a diverse and inclusive team committed to building a better eCommerce experience.

Qualifications

• Direct experience driving growth in a D2C/eCommerce environment.
• Proven track record of moving funnel metrics independently.
• Fluency with lifecycle marketing tools and paid acquisition platforms.
• Genuinely analytical with abilities in CAC, LTV, and retention.

Responsibilities

• Own the full funnel metrics from acquisition to retention.
• Generate and prioritize growth hypotheses for effective testing.
• Design and manage SMS and email workflows for the customer journey.
• Build and scale paid acquisition funnels as needed.
• Ensure accurate tracking and clean measurement of results.

Skills

Growth marketing

Data analysis

Lifecycle marketing

Paid acquisition

D2C eCommerce experience

Tools

Google Analytics 4

Amplitude

Job description

Yotpo is seeking a growth marketer to manage the entire member funnel for Ocean. This role involves deep analytics to drive acquisition, activation, engagement, and retention metrics. You'll collaborate closely with founders and have a major impact on growth.

The ideal candidate will have direct experience in D2C eCommerce, a knack for data analysis, and a proven ability to design effective marketing strategies using lifecycle tools and paid acquisition.

Base salary ranges from $100,000 to $130,000 USD. Join a diverse and inclusive team committed to building a better eCommerce experience.