Senior Manager, Growth (DTC)

ForceBrands; United States; On-site; USD 130,000 - 150,000; Full time

Benefits offered by this job

Bonus

Equity

Medical, dental, and vision coverage

401(k) with company match

Unlimited PTO

Job summary

ForceBrands in the United States is seeking a Senior Manager, Growth (DTC) to drive customer acquisition, conversion, and retention across channels. This hands-on leader will partner with executive leadership to own growth initiatives, optimize CRO, and manage agency relationships to deliver measurable business results.

You will balance strategy with execution in a fast-paced, entrepreneurial environment, owning testing, reporting, and cross-functional execution while focusing on retention,

Qualifications

• 4 to 7 years in DTC growth marketing, preferably subscription-based consumer products or food & beverage.
• Proven success managing agencies or external marketing partners.
• Strong understanding of CRO and A/B testing methodologies.
• Email and SMS lifecycle marketing strategy, segmentation, and automation.
• Knowledge of subscription businesses and retention marketing.
• Hands-on experience with Shopify and ecommerce tech platforms.
• Data-driven decisions across multiple channels.
• Strong communication, project management, and organizational skills.
• Self-starter thriving in a collaborative, high-growth environment.

Responsibilities

• Own day-to-day management of CRO/web optimization and email/SMS lifecycle marketing through agency partners
• Develop clear creative and testing briefs while managing execution from concept through launch
• Monitor KPIs including conversion rate, subscription opt-in, retention, revenue per send, deliverability, and customer lifetime value
• Analyze performance data, identify opportunities, and recommend tests to improve growth metrics
• Support subscription and retention initiatives including onboarding, churn reduction, and customer lifecycle optimization
• Collaborate on paid media, influencer marketing, affiliate programs, and organic search initiatives
• Manage marketing calendars, product launches, promotions, and cross-functional execution
• Hold agency partners accountable for quality, timelines, and performance
• Prepare weekly and monthly reporting with actionable insights for leadership

Skills

CRO & A/B testing

Email & SMS lifecycle

Data analysis & KPI tracking

Project management

Communication

Agency partnerships

Tools

Shopify

ReCharge

Intelligems

Okendo

Job description

Compensation: $130,000 to $150,000 base + bonus + equity

A rapidly growing, subscription-first consumer brand in the health and wellness space is seeking a Senior Manager, Growth (DTC) to help drive customer acquisition, conversion, and retention. This role will partner closely with executive leadership to execute growth initiatives across key digital channels while owning agency relationships and ensuring marketing programs deliver measurable business results.

This is an ideal opportunity for a hands-on growth marketer who enjoys balancing strategy with execution and thrives in a fast-paced, entrepreneurial environment.

What You'll Do

• Own day-to-day management of CRO/web optimization and email/SMS lifecycle marketing through agency partners
• Develop clear creative and testing briefs while managing execution from concept through launch
• Monitor KPIs including conversion rate, subscription opt-in, retention, revenue per send, deliverability, and customer lifetime value
• Analyze performance data, identify opportunities, and recommend tests to improve growth metrics
• Support subscription and retention initiatives including onboarding, churn reduction, and customer lifecycle optimization
• Collaborate on paid media, influencer marketing, affiliate programs, and organic search initiatives
• Manage marketing calendars, product launches, promotions, and cross-functional execution
• Hold agency partners accountable for quality, timelines, and performance
• Prepare weekly and monthly reporting with actionable insights for leadership

Qualifications

• 4 to 7 years of experience in DTC growth marketing, preferably within subscription-based consumer products or food & beverage
• Proven success managing agencies or external marketing partners
• Strong understanding of conversion rate optimization (CRO) and A/B testing methodologies
• Experience with email and SMS lifecycle marketing strategy, segmentation, and automation
• Knowledge of subscription businesses and retention marketing
• Hands-on experience with Shopify and common ecommerce technology platforms
• Comfortable analyzing marketing performance across multiple channels and making data-driven decisions
• Strong communication, project management, and organizational skills
• Self-starter who thrives in a collaborative, high-growth environment

Preferred Experience

• ReCharge or subscription platforms
• Rebuy, Intelligems, Okendo, or similar ecommerce tools
• Paid social (Meta/TikTok)
• Influencer or affiliate marketing
• SEO, GEO, or AI search optimization
• Base salary of $130,000 to $150,000
• Performance bonus
• Equity opportunity
• Comprehensive medical, dental, and vision coverage
• 401(k) with company match
• Unlimited PTO
• Remote (U.S.) or hybrid work flexibility

If you're an analytical, execution-focused growth marketer who enjoys owning outcomes and driving measurable impact in a high-growth consumer brand, we'd love to hear from you.