Growth Marketer (Ocean)

Yotpo; New York (NY); On-site; USD 100,000 - 130,000; Full time

Job summary

Yotpo is seeking a growth marketer to manage the entire member funnel for Ocean. This role involves deep analytics to drive acquisition, activation, engagement, and retention metrics. You'll collaborate closely with founders and have a major impact on growth.

The ideal candidate will have direct experience in D2C eCommerce, a knack for data analysis, and a proven ability to design effective marketing strategies using lifecycle tools and paid acquisition.

Base salary ranges from $100,000 to $130,000 USD. Join a diverse and inclusive team committed to building a better eCommerce experience.

Qualifications

• Direct experience driving growth in a D2C/eCommerce environment.
• Proven track record of moving funnel metrics independently.
• Fluency with lifecycle marketing tools and paid acquisition platforms.
• Genuinely analytical with abilities in CAC, LTV, and retention.

Responsibilities

• Own the full funnel metrics from acquisition to retention.
• Generate and prioritize growth hypotheses for effective testing.
• Design and manage SMS and email workflows for the customer journey.
• Build and scale paid acquisition funnels as needed.
• Ensure accurate tracking and clean measurement of results.

Skills

Growth marketing

Data analysis

Lifecycle marketing

Paid acquisition

D2C eCommerce experience

Tools

Google Analytics 4

Amplitude

Job description

Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.

Ocean is a consumer membership that makes online shopping effortless. For just $4.95/month, members get free shipping, free returns, and free package replacement, all from one unified dashboard. Our mission is to make it easier for consumers to support the amazing independent brands they desperately want to, all without having to compromise on the convenience they've come to expect from larger retailers.

Spun out of Yotpo, we're an early-stage team building the membership layer for modern direct-to-consumer ecommerce. We've raised a $4.5m seed round to date, led by Bessemer Venture Partners (investor in Shopify, Anthropic, LinkedIn, and many more), and we're scaling our brand network and member base quickly. You can learn more about us at https://shopocean.co.

The Role

We're looking for a growth marketer to own the entire member funnel, from the moment a shopper first encounters Ocean all the way to active, happy member. You'll live in the funnel data, generate and test ideas relentlessly, and build the lifecycle and paid programs that move the numbers when they get stuck.

This is a high-ownership, high-visibility role for someone who thinks in cohorts and conversion rates, and can go from hypothesis to live experiment without waiting for permission. You'll work closely with the founders and have outsized influence on how Ocean grows.

What You'll Do

• Own the full funnel. Define, instrument, and obsess over our funnel metrics at every stage: acquisition, signup, activation, engagement, and retention. You'll have a deep understanding of where members drop off and why.
• Run a relentless experiment engine. Generate hypotheses, prioritize them, ship tests, read the results honestly, and compound the wins.
• Build lifecycle marketing. Design and manage our SMS and email workflows end to end to complement the customer journey, e.g. free to paid conversion, onboarding, and ongoing usage.
• Stand up paid acquisition. To enhance results, build and scale paid funnels when required.
• Close the loop on measurement. Make sure tracking and attribution are clean enough to trust the decisions you're making on top of them.

What We're Looking For

• Direct experience driving growth in a D2C / ecommerce environment. Our funnel starts with ecom brands, so you too should have an understanding of how shoppers behave and convert.
• A track record of owning a funnel and moving the metrics with a high degree of independence.
• Fluency with lifecycle tooling (email/SMS platforms) and paid acquisition (Meta and similar).
• Genuinely analytical: comfortable in the data, fluent in cohorts, CAC/LTV, conversion, and retention, and able to turn analysis into action.
• A builder's bias: you'd rather ship a test this week than perfect a plan for next quarter.
• Scrappy and self-directed; you thrive with ownership and ambiguity in an early-stage environment.

Nice to Have

• Experience marketing a subscription or membership product.
• Background in post-purchase, logistics, or shipping-adjacent products.
• Hands-on comfort with analytics tooling (GA4, Amplitude) and light technical setup (pixels, tracking, audience syncs).
• Located in NYC or Boston

Base salary $100,000 - $130,000 USD

Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.

Ocean is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer, a place where your voice is heard and your perspective is encouraged.
Come join us and help us build a global company where we're all proud to belong.

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