Growth Marketer

Fuego; United States; Remote; USD 55,000 - 124,000; Full time

Job summary

Fuego is seeking a remote, contract Growth Marketer to drive customer acquisition, retention, and brand equity on a global scale. You will lead multi-channel campaigns, optimize CAC/ROAS, and partner with the CEO and external agencies to accelerate growth.

You will own testing roadmaps, analyze performance, and guide creative teams to strengthen brand messaging across channels.

Qualifications

• 5–8+ years in growth, performance, or marketing within DTC/e-commerce.
• Proven success scaling paid and owned channels.
• Strong familiarity with marketing analytics tools and dashboards.
• Comfortable executing hands-on while thinking strategically.
• Creative instincts with a performance-driven mindset.

Responsibilities

• Lead multi-channel growth strategies across social, email, influencer channels.
• Oversee paid acquisition (Meta, Google) and retention (email/SMS).
• Own the marketing budget, CAC/ROAS targets, and reporting.
• Collaborate with CEO and manage relationships with external agencies.
• Develop brand positioning in partnership with creative teams.
• Drive testing roadmap and optimize funnel performance.
• Own website conversion, landing pages, product pages, and checkout flow to boost conversions and AOV.

Skills

Growth Marketing

Paid Acquisition

Data Analytics

A/B Testing

Retention Marketing

E-commerce

Tools

Meta Ads Manager

Google Ads

Google Analytics

CRM Platforms

Job description

Fuego is a dance-inspired footwear brand worn in 120 countries. Featuring the FlowTec™ outsole with dual pivot points, an ultra lightweight construction, and premium cushioned insoles, Fuego sneakers are built to keep you moving—from the streets to the dance floor. Transition seamlessly between dance and everyday wear. The company is the preferred dance sneaker of the Miami Heat.

About the Role:

The Growth Marketer role leads initiatives that drive customer acquisition, retention, and brand equity. This role requires a data-driven, creative thinker who can lead marketing initiatives to scale the brand worldwide.

This is a remote, contract role open to candidates worldwide.

Key Responsibilities:

• Lead and implement multi-channel growth strategies (social, email, influencer, etc.)
• Oversee paid acquisition (Meta, Google, influencers, affiliates) and retention (email/SMS) programs
• Own the marketing budget, CAC/ROAS targets, and reporting for key growth metrics
• Collaborate with CEO and manage relationships with external marketing agencies
• Evaluate retention marketing efforts and optimize LTV
• Drive the testing roadmap, running A/B tests across ads, landing pages, email, and site experience to find growth opportunities and optimize funnel performance
• Own website conversion performance, improving landing pages, product pages, and checkout flow to increase conversion rate and AOV
• Develop brand positioning and messaging in partnership with creative teams
• Drive testing roadmap to identify growth opportunities and optimize funnel performance

Qualifications:

• 5–8+ years of experience in growth, performance, or marketing roles in DTC / e-commerce
• Proven success scaling paid and owned channels
• Deep familiarity with marketing analytics tools
• Comfortable rolling up sleeves to execute while thinking strategically
• Strong creative instincts with a performance mindset