65162988430 - CMO/Head of Growth

Somewhere; United States; Remote; USD 165,000 - 331,000; Full time

Benefits offered by this job

Remote work

Flexible schedule

Job summary

Somewhere seeks a seasoned Head of Growth / CMO to own the growth engine across paid media, marketplaces, email retention, and AI-driven creative workflows. You will partner with the Founder to remove bottlenecks, drive profitable top-line growth, and optimize performance across channels.

This remote role requires 6+ years in DTC growth, strong agency oversight, and fluency in English, with availability during US business hours to coordinate with teams and partners worldwide.

Qualifications

• 6+ years of growth marketing leadership experience in scaling DTC brands ($5M–$20M+ ARR).
• Experience overseeing external performance marketing, retention, and Amazon agencies.
• Fluent in English with strong written/spoken communication.
• Deep understanding of ROAS, MER, CAC, LTV and contribution margins.
• Ability to build AI-driven marketing operations at scale.

Responsibilities

• Own top-line and profitability metrics across all digital channels.
• Direct external partner agencies and ensure accountable performance.
• Create repeatable, high-volume ad testing for Meta, TikTok, and Google.
• Integrate AI workflows to speed up creative briefing, landing pages, and reporting.
• Collaborate with leadership on calendars, product launches, and inventory planning.

Skills

Growth marketing leadership

Agency oversight

AI workflow integration

Data analytics & measurement

English communication

Tools

Midjourney

ChatGPT

Claude

Runway

Job description

Head of Growth / CMO

Position: Head of Growth / Chief Marketing Officer (CMO)

Type: Full-Time Remote Contractor (40 hours/week)

Schedule: US Business Hours Alignment (EST/CST/PST Overlap) | Monday - Friday

Target Location: Remote (Open to top-tier talent in Latin America or South Africa)

Position Overview

We are seeking a seasoned, high-impact Head of Growth / CMO to take complete ownership of our growth marketing engine, digital channel management, and creative strategy.

This is a \"Strategist and Doer\" role designed for a true e-commerce Subject Matter Expert (\"SME\"). You will step in as an executive partner to the Founder, removing marketing bottlenecks, holding external agencies accountable (Paid Media, Amazon, Email/Retention), and building systematic, AI-driven creative workflows.

You understand performance metrics deeply (ROAS, MER, CAC, LTV, contribution margins) and know how to build systematically to scale top-line growth while protecting bottom-line profitability.

Key Responsibilities

• Growth Marketing & Profitability Ownership: Own primary top-line and profitability metrics across all digital channels, continuously optimizing MER (Marketing Efficiency Ratio), blended ROAS, and CAC against contribution margins.


• Agency Management & Leadership: Oversee, audit, and hold external partner agencies accountable, including paid media performance marketing agencies, Amazon specialists, and email/lifecycle marketing teams.


• Systematic Creative Strategy: Partner with internal creative execution teams (onsite video/photographers and motion designers) to establish a repeatable, high-volume ad creative testing architecture for Meta, TikTok, and Google.


• AI Tool Integration: Architect and embed AI workflows into daily marketing operations to accelerate creative briefing, landing page generation, ad copy iterations, and performance reporting.


• Cross-Functional Execution: Work directly with leadership on promotional calendars, product launch strategies, and inventory forecasting alignment.

Qualifications & Requirements

• Proven E-Commerce Track Record: 6+ years of growth marketing leadership experience inside scaling DTC brands ($5M to $20M+ annual revenue scale).


• Agency Oversight Experience: Demonstrated success directly managing and holding external performance marketing, retention, and Amazon agencies accountable to performance benchmarks.


• AI & Operational Efficiency: Fluent in leveraging AI tools (Midjourney, ChatGPT, Claude, Runway, or custom LLM workflows) to build lean, scalable marketing operations.


• Data Mastery: Deep understanding of e-commerce financial ratios, attribution models, Google Analytics 4, Shopify analytics, and post-purchase survey data.


• Communication & Availability: Flawless written and spoken English with full availability during US business hours.