We incubate viral consumer brands in the United States and scale them until they become independent companies.
In 12 months we took three apps, in three unrelated verticals, from zero to over $70M in combined annual run rate. We're one of the fastest-growing bootstrapped companies in the world.
The role
We're looking for a Brand Manager to own our brands' social presence end to end.
This is part social media manager, part brand creative strategist. You'll decide what we post, make the static creative yourself with AI tools, brief and direct an editor on video, publish, and then show up in the comments and DMs as the voice of the brand. Your work will be judged by one thing: whether the brand grows, with more followers, more engagement and more people who know and trust it.
What you'll do
- Own the organic social channels for our consumer brands end to end across TikTok, Instagram, YouTube, X and Facebook.
- Set the content strategy and calendar: pillars, formats, series, trends and cultural moments, and a steady posting cadence for each platform.
- Make static creative yourself with AI tools: carousels, graphics, memes, thumbnails and story assets, fast and on brand.
- Concept and script short-form video, then brief and work with an editor to produce it, giving specific feedback that makes the work better fast.
- Write the copy that carries every post: hooks, captions, on-screen text and CTAs.
- Be the voice of the brand: reply to comments and DMs, engage with creators and communities, and build a following that talks back.
- Spot trends, sounds and formats early and turn them into content while they still matter.
- Work with creators and UGC partners, and repurpose what works into our paid creative.
- Track reach, engagement, follower growth, saves, shares and sentiment, and use the data to decide what to make next.
- Keep the brand voice, look and feel consistent, and help define it as each brand grows.
- Grow into a leadership role and help build the brand and social team.
Who you're looking for
- 2-5 years running social media or brand content for a consumer brand, app, DTC company or creator.
- Accounts you've grown, with numbers to show for it.
- A strong eye for design and hands-on skill with AI image and design tools (Midjourney, ChatGPT, Canva, Figma or similar).
- Experience concepting and briefing short-form video and working with editors.
- Sharp copywriting, a sense of humor and a native feel for how each platform talks.
- Comfort being the public voice of a brand, replying fast and well to comments and DMs.
- Low ego, fast-moving and high-ownership. You care about the craft, but you care more about whether the work grows the brand.
Useful but not required
- Experience as a creative strategist, or making paid social ads.
- Video editing skills (CapCut, Premiere or similar).
- Experience with community management, creator partnerships or influencer programs.
- Experience in consumer fintech, marketplaces or collectibles.
What you get
- Own the voice and look of consumer brands reaching millions.
- Work across multiple brands, platforms and formats, from a single meme to a full content series.
- A direct path to leading a brand and social team at one of the fastest-growing bootstrapped companies in the world