Growth Marketer

Rec Gen; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

Rec Gen in Palo Alto is seeking a Growth Marketer to own creator-led growth. You’ll identify and partner with prosumer YouTubers, TikTokers, Instagram creators, and newsletters, and craft campaigns that drive installs, sign-ups, and revenue.

This hands-on, early-team role requires scripting, shooting, editing short-form video, and measuring CAC and retention. You’ll work closely with the founders to feed user insight into the product and launch features with impact.

Qualifications

• 2 to 5 years in growth, influencer or creator marketing for consumer apps or AI startups.
• Track record of creator partnerships that moved installs, sign-ups or revenue with data to show it.
• Existing network across YouTube, TikTok and Instagram or ability to build one quickly.
• Fluent in native short-form video and internet culture; know what is shareable.

Responsibilities

• Build the creator network with prosumer YouTubers, TikTokers and Instagram creators.
• Run end-to-end influencer campaigns: briefs, contracts, gifting, and tracking.
• Engineer virality: design shareable moments and referral loops for TikTok, Reels, Shorts and X.
• Make video content: script, shoot and edit short-form videos for company channels.
• Create educational content that explains the product and drives acquisition.
• Measure CAC, installs, sign-ups and retention by creator and channel; scale what works.

Skills

growth marketing

influencer marketing

short-form video

content creation

data-driven

Tools

CapCut

Premiere

Descript

Job description

Growth Marketer (Creator & Influencer) – Consumer AI Startup

About the company

We're partnering with a consumer AI startup headquartered in Palo Alto, backed by a top-tier venture firm. The founders are serial entrepreneurs who previously built data infrastructure that powered some of the best-known consumer fintech apps in the US. Now they're building an AI product for everyday consumers and prosumers, and they're assembling the early team to take it to market.

The role

They're hiring a Growth Marketer to own creator-led growth. You'll find and win over the YouTubers, creators and influencers their users already watch, turn them into partners, and build the content engine that gets the product shared, talked about and downloaded. This is a hands-on, early-team role: you'll run campaigns yourself, make the video, measure what works and double down. It suits someone mid-level who wants real ownership rather than a big title.

What you'll do

• Build the creator network. Identify, reach out to and sign prosumer YouTubers, TikTokers, Instagram creators and newsletter writers in productivity, personal finance, tech and AI. Own the pipeline from first DM to live content.
• Run influencer campaigns end to end. Briefs, negotiation, contracts, gifting, affiliate and paid deals, tracking links, and performance reporting on every partnership.
• Engineer virality. Spot trends early, design shareable moments and referral loops, and push content that travels on TikTok, Reels, Shorts and X.
• Make video content. Script, shoot and edit short-form video for the company's own channels, and repurpose creator content across platforms.
• Create educational content. Tutorials, explainers, use-case walkthroughs and "how I use it" style videos and posts that teach people what the product does and why it matters. Build a library that drives both acquisition and activation.
• Measure and iterate. Track CAC, installs, sign-ups and retention by creator and channel. Kill what doesn't work fast and scale what does.
• Work closely with the founders and product team to feed user insight back into the product and launch new features with a bang.

What they're looking for

• 2 to 5 years in growth, influencer or creator marketing, ideally at a consumer app, consumer AI or creator-economy startup.
• A track record of running creator or influencer partnerships that moved real numbers (installs, sign-ups, revenue), and the data to show it.
• An existing network, or a proven ability to build one fast, across prosumer YouTube, TikTok and Instagram.
• Native fluency in short-form video and internet culture. You know what makes something shareable and you've made things that spread.
• Hands-on content skills: you can script, shoot and edit video yourself (CapCut, Premiere, Descript or similar).
• Comfortable creating clear educational content that explains a product simply.
• Scrappy, fast and analytical. Happy to own outcomes with a small team and limited budget.

Nice to have

• Experience launching a consumer AI or productivity product.
• Your own audience or channel as a creator.
• Experience with affiliate, UGC or creator platforms (Grin, Aspire, CreatorIQ or similar).
• Background in paid social alongside organic and influencer.

Location

Hybrid or in-person at their Palo Alto HQ is preferred, but they're open to strong remote candidates based anywhere in the US.