Head of Paid Social

Binary; Los Angeles (CA); On-site; USD 120,000 - 190,000; Full time

Job summary

Binary in Los Angeles seeks a senior paid social marketer to own the end-to-end paid social engine. You will lead media buying across Meta, TikTok, Snap and AppLovin, shape creative strategy, and guide a cross-functional team to improve funnel performance.

You will build a high-volume testing approach, optimize landing pages and offers, and report ROAS to leadership. Strong direct-response instincts and high ownership are essential.

Qualifications

• 5+ years in paid social or growth marketing with hands-on media buying.
• Managed significant monthly spend with ROAS accountability.
• Deep on Meta and TikTok; Snap, AppLovin or similar a strong plus.
• Scaled acquisition channels profitably — not just maintained them.
• Full-funnel optimization across ads, landing pages and checkout.

Responsibilities

• Own paid social end-to-end strategy and budget across platforms.
• Lead media buying: account structure, budgeting, bidding, audiences and placements.
• Shape creative strategy—buyer personas, messaging, hooks, scripts and CTAs.
• Brief editors and designers; analyze winners and losers to repeat patterns.
• Build a high-volume testing engine across concepts and variations.
• Manage a multi-discipline team across creative, media buying and video editing.
• Own full-funnel conversion—diagnose landing, offer, checkout and onboarding pages.
• Partner with product, web and lifecycle to close conversion gaps outside ads.
• Use ROAS, CTR, CPA, CPM, CVR and LTV to drive spend and creative decisions.
• Set forecasts, budgets and targets; report performance to leadership.
• Track competitors, trends and emerging formats.
• Shape the roadmap across app portfolio and scale systems and hiring.

Skills

Paid social expertise

ROAS accountability

Meta & TikTok know-how

Channel scaling

Team management

Direct-response instincts

Briefing & creative output

Full-funnel fluency

Data-driven decisions

Cross-functional communication

Campaign portfolio metrics

Tools

Meta Ads Manager

TikTok Ads

AppLovin

Job description

About us

We incubate viral consumer brands for the US and EU markets and scale them until they become independent companies.

In the last 14 months we took three apps, in three unrelated verticals, from zero to over $70M in combined annual run rate. Bootstrapped, with no outside capital. We're one of the fastest-growing bootstrapped companies in the world.

What you'll do

• Own paid social end to end — strategy, spend, ROAS and growth across Meta, TikTok, Snap and emerging platforms like AppLovin.

• Lead media buying: account structure, budget allocation, bidding, audiences and placements.

• Own creative strategy — customer psychology, buyer personas, messaging frameworks, angles, hooks, scripts and CTAs.

• Brief editors and designers, then analyze winners and losers to find the patterns worth repeating.

• Build a high-volume testing engine across concepts, formats and variations.

• Manage a multi-discipline team across creative strategy, media buying and video editing.

• Own full-funnel conversion — diagnose landing, offer, checkout and onboarding page by page, and fix what's breaking.

• Partner with product, web and lifecycle to close conversion gaps outside the ad account.

• Use ROAS, CTR, CPA, CPM, CVR and LTV to drive spend and creative decisions.

• Set forecasts, budgets and targets, and report performance to leadership.

• Track competitors, trends and emerging formats.

• Shape the roadmap across Triplespeed's app portfolio and build the systems, processes and hiring plans to scale it.

Who we're looking for

• 5+ years in paid social, performance marketing or growth, with hands-on media buying.

• Managed significant monthly spend with direct ROAS accountability.

• Deep on Meta and TikTok; Snap, AppLovin or similar a strong plus.

• Scaled acquisition channels profitably — not just maintained them.

• Managed and developed teams across creative and media.

• Strong direct-response instincts and grasp of consumer psychology and persuasion.

• Turn strategy into clear briefs and consistent creative output.

• Full-funnel fluency — can tell whether the problem is the ad, the page or the offer.

• Comfortable owning a number and defending the plan behind it.

• Strong communicator across creative, product and leadership; thrives in fast-paced, high-ownership environments.

• Portfolio of campaigns with performance metrics and spend levels.

Useful but not required

• Consumer apps, subscription businesses, DTC, UGC creative, incrementality and MMM testing, AI creative tools, app install and in-app event optimization, and marketing to US consumers.

What you get

• Own the acquisition engine behind consumer brands reaching millions.

• Full budget and channel ownership, with direct impact on company growth.

• Work across multiple apps, markets and creative formats — and build the team behind it.