Brand Strategy & Launch Lead – Pharma Growth

Neurocrine Biosciences; San Diego (CA); On-site; USD 158,000 - 216,000; Full time

Job summary

Neurocrine Biosciences is seeking a seasoned marketing professional in San Diego to contribute to US brand strategies and launch initiatives. You will develop and implement HCP and patient marketing programs to communicate product positioning and drive adoption, while aligning with cross-functional teams.

Responsibilities include leading campaigns, managing agencies, analyzing market insights, and ensuring consistent messaging across channels.

Qualifications

• Pharmaceutical marketing experience with product launch and commercialization.
• Strong understanding of HCP and patient marketing, customer engagement, and brand management.
• Ability to analyze market insights and translate findings into business recommendations.
• Experience coordinating with cross-functional teams and external agencies.

Responsibilities

• Contributes to development and execution of brand strategies and launch initiatives.
• Leads HCP and patient marketing programs aligned with brand strategy.
• Manages day-to-day activities of agencies and external partners.
• Supports promotional campaigns to increase brand awareness and product adoption.
• Collaborates with analytics, market research, and other stakeholders to inform decisions.
• Ensures consistency of core brand messaging across channels and materials.
• Supports cross-functional launch activities with Medical, Regulatory, Legal, and Sales teams.
• Coordinates congress activities, digital initiatives, and other promotional activities.
• Supports annual brand planning, forecasting, and budget management.

Skills

Brand strategy

HCP marketing

Patient marketing

Cross-functional collaboration

Project management

Launch execution

Market analysis

Strategic planning

Regulatory awareness

Mentorship

Education

BS/BA in Marketing/Business/Life Sciences or related

MBA/Master's degree

PharmD/PhD or advanced degree

Job description

Neurocrine Biosciences is seeking a seasoned marketing professional in San Diego to contribute to US brand strategies and launch initiatives. You will develop and implement HCP and patient marketing programs to communicate product positioning and drive adoption, while aligning with cross-functional teams.

Responsibilities include leading campaigns, managing agencies, analyzing market insights, and ensuring consistent messaging across channels.