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Gismart is seeking a Product Marketing Manager to drive growth for Testora across the United States. You will analyze market trends, define positioning, and collaborate with Marketing, Analytics, Development, and Product teams to optimize the user journey.
You will build scalable acquisition funnels, run experiments, and translate insights into long-term strategies. Remote-first setup with occasional in-person meetups at Gismart hubs; English proficiency (B2+) required, 3+ years in related
Testora is a self-discovery app that helps users explore and analyze their personality, intelligence, relationships, and career strengths through engaging tests. The app offers personalized challenges, progress reports, and habit tracking, making Testora your go-to tool for self-awareness, stronger relationships, and personal growth.
Explore new opportunities to scale the business by analyzing the market, emerging trends, and the competitive landscape. Build and continuously improve user acquisition funnels through non-stop experimentation, driven by a deep understanding of users, their needs, pain points, and decision-making psychology. Build processes that consistently deliver results, focusing on system efficiency and scalability rather than relying on one-off successful ideas. Coordinate cross-functional teams: work closely with Marketing, Analytics, Development, and Product teams to build a seamless user journey — from the initial ad click to the user entering the product.
3+ years of experience in Product Marketing Manager, Product Manager, Growth Manager, Marketing Manager, or similar roles. 1+ year of experience managing a team. Strong analytical and data-driven mindset: ability to work with data, identify patterns, make informed decisions, and use insights to shape long-term strategies. Strong systems thinking: ability to build scalable processes that consistently deliver results and evolve alongside the business. High speed of decision-making and the ability to quickly adapt to a changing market and business environment. Strong research skills: ability to analyze markets, emerging trends, competitors, and user behavior and turn these insights into new growth opportunities. Strong communication and collaboration skills: ability to bring cross-functional teams together, align stakeholders, and move initiatives forward. English — Upper-Intermediate (B2) or higher.