Growth & Lifecycle PLG Engineer (Music & Audio)

Stability AI; Los Angeles (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Stability AI is seeking a Senior Product Engineer, Growth & Lifecycle Infrastructure in Los Angeles to build the ground-up PLG growth systems across web, desktop, plugin, and mobile. You will define the stack, event taxonomy, and enable measurable funnel conversion, owning the end-to-end lifecycle from anonymous visitors to paying customers.

You will shape the growth motion with in-product virality, paywall logic, and lifecycle campaigns, partnering with marketing and product teams to drive

Qualifications

• 6+ years of end-to-end ownership of product or growth infrastructure in a B2C or PLG environment.
• Deep expertise in growth marketing and lifecycle marketing with hands-on implementation.
• Proficiency in TypeScript, Node.js, Python, and SQL.
• Comfort with AI-augmented development tools in daily workflow.
• Experience building event taxonomies that resist schema drift.
• Track record shipping paywall and entitlement logic in production.

Responsibilities

• Select and own the stack for Music & Audio vertical: CDP, product analytics, lifecycle/messaging, experimentation, warehouse, reverse-ETL, and entitlements; include cost tradeoffs.
• Design event taxonomy with consistent schema and identity resolution across anonymous → free → paid → multi-device.
• Build and attribute the full growth funnel across paid, organic, partner, and in‑product virality.
• Architect in-app PLG motion: viral loops, referral mechanics, upgrade prompts, and sharing hooks.
• Define and execute lifecycle marketing strategy: segmentation, behavioral triggers, messaging cadences across activation, habit, and expansion.
• Ship free-to-paid logic: trial mechanics, paywalls, in-app messaging, and entitlement checks across web and native runtimes.
• Build onboarding, churn-risk, reactivation, and win-back sequences.
• Instrument A/B experimentation with exposure logging and guardrails.
• Own the growth dashboard: activation, conversion, ARPU, LTV, retention cohorts, and expansion rate.

Skills

Growth infrastructure

PLG strategy

TypeScript

Node.js

Python

SQL

A/B testing

Event taxonomy

Identity resolution

Billing integration

Tools

CDP

Product analytics

Lifecycle/messaging

Reverse-ETL

Experimentation platform

Job description

Stability AI is seeking a Senior Product Engineer, Growth & Lifecycle Infrastructure in Los Angeles to build the ground-up PLG growth systems across web, desktop, plugin, and mobile. You will define the stack, event taxonomy, and enable measurable funnel conversion, owning the end-to-end lifecycle from anonymous visitors to paying customers.

You will shape the growth motion with in-product virality, paywall logic, and lifecycle campaigns, partnering with marketing and product teams to drive