PLG Growth Architect for AI-Driven SaaS

IBM; Rochester (MN); On-site; USD 180,000 - 240,000; Full time

Job summary

Confluent in Minnesota seeks a Head of Product Led Growth Marketing to lead a cross-functional team across Product, Marketing, Sales, Data Science and Engineering to optimize the PLG strategy from acquisition to high-value conversion, including AEO and product-to-sales handoff.

You will build measurement frameworks, drive experimentation, and optimize channels, while translating insights into investment decisions and GTM alignment.

Qualifications

• 8+ years in product management, growth marketing, growth strategy, or growth analytics with a focus on PLG, funnel optimization, experimentation, and revenue impact; 2+ years in a leadership role managing teams.
• Deep understanding of growth marketing and PLG best practices—acquisition strategy, digital and paid marketing, funnel analysis, lifecycle optimization, experimentation design, and PLG tooling/workflows.
• Strong analytical and problem-solving skills with strategic thinking; experience diagnosing funnel issues and translating analysis into decisions. SQL required; experience with Hex, Tableau, Amplitude, BigQuery or similar preferred.
• Experience in enterprise software or SaaS with collaboration across Product, Marketing, Sales, Finance, and Data Science; excellent communication for technical/executive audiences.
• Strong ownership mindset with ability to push solutions forward in fast-moving environments; proven track record leading teams to deliver results.

Responsibilities

• Define and optimize PLG growth strategy across the full funnel—from acquisition through high-value conversion.
• Lead and scale a multidisciplinary growth team with a culture of high-velocity experimentation.
• Evaluate paid and organic channels; translate performance insights into investment decisions; test and scale programs including AEO.
• Establish metrics, models, and frameworks to assess channel quality, funnel health, and customer value.
• Design and optimize the product-led handoff to sales; align GTM strategy and feedback loops.
• Partner with Product and Engineering to integrate AI-driven evaluation/personalization into growth workflows.

Skills

Product management

Growth marketing

Leadership

SQL

Tableau

Amplitude

BigQuery

Enterprise software

Communication

Education

Master's Degree

Tools

Hex

Tableau

Amplitude

BigQuery

Job description

Confluent in Minnesota seeks a Head of Product Led Growth Marketing to lead a cross-functional team across Product, Marketing, Sales, Data Science and Engineering to optimize the PLG strategy from acquisition to high-value conversion, including AEO and product-to-sales handoff.

You will build measurement frameworks, drive experimentation, and optimize channels, while translating insights into investment decisions and GTM alignment.