Growth & Lifecycle GM, B2C EdTech

Colibri Group; United States; On-site; USD 220,000 - 380,000; Full time

Job summary

Colibri Group is seeking a senior growth leader to own the B2C growth and customer-outcomes engine for our pre-licensing education business. You will drive acquisition, enrollment, completion, and licensure outcomes, coordinating across Marketing, Product, Sales, and Operations.

In this GM-style role, you will set targets, manage funnel metrics, and optimize CAC, conversion, and learner success, while shaping product and learner experience to maximize pass rates and customer lifetime value.

Qualifications

• 12–15+ years in growth, GM, or operations leadership in high-volume consumer businesses.
• Experience owning a business line or P&L with revenue/contribution impact.
• Deep understanding of B2C acquisition across paid and organic channels.
• Comfort in a data-driven environment with clear outcome metrics.
• Experience shaping customer/product experience post-acquisition with engagement improvements.
• Preferred: EdTech, regulated or multi-state compliance exposure.
• Strong strategic judgment across high-level strategy and performance management.

Responsibilities

• Own the strategy for acquiring and converting new customers across paid, organic, content, lifecycle, partnership, and referral channels.
• Improve enrollment through course completion, exam preparation, and first-attempt pass rate; partner with Product and Ops to maximize learner outcomes.
• Own revenue, contribution, CAC, completion, and licensure outcomes; set targets and operating metrics to prioritize investments.
• Direct the priorities of Marketing, Product, Sales, and operational resources and align teams around business goals.
• Standardize the acquisition-to-licensure motion across brands while preserving local flexibility.
• Partner with post-licensing to create a seamless transition into continuing education and professional development.
• Identify opportunities to use AI, automation, personalization, and data to improve acquisition, engagement, learner outcomes, and efficiency.
• Lead a regular business-review cadence focused on funnel health, revenue, and roadmap priorities; ensure regulatory compliance.

Skills

Growth leadership

P&L ownership

B2C customer acquisition

Lifecycle marketing

Data-driven performance management

AI automation experience

Regulated education familiarity

Job description

Colibri Group is seeking a senior growth leader to own the B2C growth and customer-outcomes engine for our pre-licensing education business. You will drive acquisition, enrollment, completion, and licensure outcomes, coordinating across Marketing, Product, Sales, and Operations.

In this GM-style role, you will set targets, manage funnel metrics, and optimize CAC, conversion, and learner success, while shaping product and learner experience to maximize pass rates and customer lifetime value.