B2B Marketing Manager

Colibri Group; Missouri; Hybrid; USD 60,000 - 80,000; Full time

Job summary

A professional education organization in Missouri is seeking an experienced B2B Marketing Manager to lead their marketing efforts. The role involves developing and executing a go-to-market strategy, creating strategic multi-channel campaigns, and managing event planning. The ideal candidate will have over 5 years of experience in B2B content marketing and a Bachelor's degree in Marketing or Communications. This position offers the opportunity to make a significant impact in a forward-thinking organization.

Qualifications

• 5+ years of B2B content marketing experience.
• Proven ability to execute effective content marketing programs.
• Detail-oriented with project management skills.

Responsibilities

• Develop and execute the B2B marketing GTM strategy.
• Create multi-channel campaigns focused on lead generation.
• Manage event strategy and conference planning.

Skills

B2B content marketing experience

Strong written and verbal communication skills

Event management skills

Customer-focused mindset

Education

Bachelor’s degree in Marketing or Communications

Job description

At Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.

Position Overview

Colibri Group is looking for a smart, driven, and passionate B2B Marketing Manager to join our team! This individual will be responsible for our B2B GTM strategy for our Financial Services ecosystem. This role will set the standard for our B2B strategy, create and implement strategic multi-channel campaigns targeted at growing revenue, customer engagement, lead generation, retention and market share.

This individual should have a curious nature about them, thrive in an environment where multi-tasking is second nature, and possess a strong analytical skill set that allows for them to keep an eye on the marketplace to build strategies that target customers.

This candidate should possess a deep understanding of our value proposition, unique selling proposition, key messages, target audiences, personas, and influencers. Ability to define key audiences, develop strong messaging for different channels and the ability to manage projects from inception to completion will be key to achieving success in this role.

Position Requirements & Major Responsibilities

• Work closely with Product Marketing to develop, execute and lead the B2B marketing GTM strategy targeting
• Create and implement strategic multi-channel campaigns targeted at growing revenue, customer engagement, lead generation, retention and market share
• Build and run a world-class content program that inspires, informs, and deepens engagement prospects and customers across Financial Services
• Dotted line with B2B Marketing Specialist to manage events and campaigns
• Work with Shared Services team to produce highly engaged GTM campaigns / Drive the marketing planning, define key audiences and develop strong messaging for different channels
• Oversee and execute conference strategy and event planning for Financial Services ecosystem
• Develop strong relationships with key stakeholders across the company (specifically the B2B Sales and CSM team) to approach challenges collaboratively and align activities to achieve desired results
• Define, track and measure results and make recommended adjustments as needed with partnering with Marketing Operations
• Manage event/conference vendors to ensure properly delivering of promotional and tradeshow booth
• Lead and leverage presence at conferences/events (sponsorship, speaking engagements, advertisements, booth signage)
• Develop targeted pre and post campaigns around events and conferences
• Build and execute our digital content strategy to support our marketing initiatives and campaigns
• Create and manage a content calendar for each of the brands in Financial Services
• Partner closely with product marketing team around demand generation to define content themes and determine the appropriate mix of top, middle, and bottom of funnel content.
• Develop a deep understanding of our value proposition, unique selling proposition, key messages, target audiences, personas, and influencers.
• Partner with subject matter experts to develop content in a variety of formats including blog posts and articles, eBooks, infographics, videos, etc.
• Produce B2B ads and landing page content that attract qualified traffic and convert into action. This would include CTA’s, headlines, and taglines that will help achieve content objectives.
• Measure and report on content performance; optimize based on results.

Qualifications

• 5+ years of B2B content marketing experience, and/or 5+ years of marketing experience
• Minimum of a Bachelor’s degree or higher in Marketing, Communications or similar field
• Strong track record of defining and executing highly effective content marketing programs in an omni-channel environment.
• Proven ability to translate brand personality and product capabilities into content assets that engage customers and increase lead generation and conversion rates.
• Exceptional storyteller, with outstanding written and verbal communication skills.
• Experience with defining content metrics and measuring content effectiveness.
• Strong event management skill set / Working with external vendors
• Proven track record executing a growth strategy and driving measurable results
• Detail-oriented with the ability to manage multiple projects from concept through execution
• Demonstrate a customer-focused mindset and be a champion for the customer
• Demonstrate Solution Marketing experience and a track record in branding, positioning, value proposition development and messaging and the ability to size and analyze markets
• Ability to work in a fast-paced, dynamic environment in a private equity-backed business and adapt to rapidly-changing business needs
• Effective time management skills and prioritization and attention to detail
• Professional and proactive work ethic
• Strong communication and writing skills and ability to work across business lines, presenting to executive leadership and at different levels of management

About Colibri Group

Colibri Group is building the future of professional education. Headquartered in St. Louis, Missouri, Colibri Group is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Students and professionals start and advance their careers through the company’s online and in-person learning solutions for licensing, continuing education, test preparation and professional development.

Today, we proudly serve over one million customers each year and employ more than 900 mission-aligned professionals. Our family of brands are the leading online professional education platforms in their respective end-markets. We provide a holistic learning experience for students and professionals to achieve more and thrive throughout their careers in real estate, financial services, teacher education, healthcare, valuation and property services, accounting, among other professions. Visit www.colibrigroup.com for more information.

Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.