Senior Director, Growth & Customer Lifecycle

Colibri Group; United States; On-site; USD 220,000 - 380,000; Full time

Job summary

Colibri Group is seeking a senior growth leader to own the B2C growth and customer-outcomes engine for our pre-licensing education business. You will drive acquisition, enrollment, completion, and licensure outcomes, coordinating across Marketing, Product, Sales, and Operations.

In this GM-style role, you will set targets, manage funnel metrics, and optimize CAC, conversion, and learner success, while shaping product and learner experience to maximize pass rates and customer lifetime value.

Qualifications

• 12–15+ years in growth, GM, or operations leadership in high-volume consumer businesses.
• Experience owning a business line or P&L with revenue/contribution impact.
• Deep understanding of B2C acquisition across paid and organic channels.
• Comfort in a data-driven environment with clear outcome metrics.
• Experience shaping customer/product experience post-acquisition with engagement improvements.
• Preferred: EdTech, regulated or multi-state compliance exposure.
• Strong strategic judgment across high-level strategy and performance management.

Responsibilities

• Own the strategy for acquiring and converting new customers across paid, organic, content, lifecycle, partnership, and referral channels.
• Improve enrollment through course completion, exam preparation, and first-attempt pass rate; partner with Product and Ops to maximize learner outcomes.
• Own revenue, contribution, CAC, completion, and licensure outcomes; set targets and operating metrics to prioritize investments.
• Direct the priorities of Marketing, Product, Sales, and operational resources and align teams around business goals.
• Standardize the acquisition-to-licensure motion across brands while preserving local flexibility.
• Partner with post-licensing to create a seamless transition into continuing education and professional development.
• Identify opportunities to use AI, automation, personalization, and data to improve acquisition, engagement, learner outcomes, and efficiency.
• Lead a regular business-review cadence focused on funnel health, revenue, and roadmap priorities; ensure regulatory compliance.

Skills

Growth leadership

P&L ownership

B2C customer acquisition

Lifecycle marketing

Data-driven performance management

AI automation experience

Regulated education familiarity

Job description

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers, and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education, introducing some of the first web-based professional education courses in 2001. Today, the company’s family of brands are the leading online professional education platforms in their respective end-markets.

We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned professionals. To learn more, please visit: www.colibrigroup.com

Position Overview

We are looking for a senior business leader to own the B2C growth and customer-outcomes engine for our pre-licensing education business.

This role is responsible for the full customer journey, from how aspiring professionals discover and choose Colibri through enrollment, course completion, exam readiness, and licensure.

Think of this as a GM-style role with a strong go-to-market orientation. You will own commercial outcomes including revenue, contribution, customer acquisition efficiency, and conversion, while also shaping the product and learner experience that drives completion and pass rates.

You will work across Marketing, Product, Sales, Operations, and Shared Services, setting priorities for dedicated resources and aligning teams around a common set of business and customer outcomes.

What You'll Do

• Own the strategy for acquiring and converting new customers across paid, organic, content, lifecycle, partnership, and referral channels. Continuously improve funnel efficiency, CAC, conversion, and contribution.
• Improve the experience from enrollment through course completion, exam preparation, and first-attempt pass rate. Partner closely with Product and Operations to identify the changes that will have the greatest impact on learner outcomes.
• Own revenue, contribution, customer acquisition economics, completion, and licensure outcomes across the segment. Establish clear targets and operating metrics and use them to prioritize investment and resources.
• Direct the priorities of dedicated Marketing, Product, Sales, and operational resources supporting the business. While these teams sit within functional organizations, this role sets the business priorities they execute against.
• Standardize the acquisition-to-licensure motion across brands and markets while preserving the flexibility needed to respond to local differences.
• Partner with the post-licensing business to create a seamless transition into continuing education, membership, and professional development, increasing engagement and customer lifetime value.
• Identify practical opportunities to use AI, automation, personalization, and data to improve acquisition, conversion, engagement, learner outcomes, and operating efficiency.
• Lead a regular business-review cadence focused on funnel health, revenue, contribution, customer outcomes, and roadmap priorities. Maintain the regulatory and compliance standards required within professional education.

What You'll Need To Succeed

• 12–15+ years in growth, general management, or operations leadership within a high-volume, funnel-driven consumer or prosumer business.
• Experience owning a business line, P&L, or meaningful commercial outcomes such as revenue, contribution, growth, conversion, or unit economics.
• Deep understanding of B2C customer acquisition, including paid and organic channels, conversion optimization, lifecycle marketing, and customer journey performance
• Comfort operating in a highly accountable, data-driven environment where performance is measured against clear outcomes
• Experience owning or materially shaping the customer or product experience after acquisition, with demonstrated improvement in engagement, retention, completion, or another measurable customer outcome Preferred: experience with regulated/accredited or state-approved curriculum and multi-state compliance.
• Strong strategic judgment with the ability to move between high-level business strategy and hands-on performance management

Prefferred

• Experience in EdTech, professional education, test preparation, credentialing, certification, or training
• Experience working in a private equity-backed or high-accountability environment
• Exposure to regulated, accredited, or state-approved education programs
• Experience leveraging AI and automation to improve marketing, product development, or customer experience
• Experience in the real estate, licensing, or professional credentialing industries

Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process.

We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success.

You may be just the right candidate for this role or another position within our organization.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.