Growth Leader: Performance Marketing Strategy

1-800-FLOWERS.COM, INC.; Atlanta (GA); On-site; USD 180,000 - 240,000; Full time

Job summary

1-800-FLOWERS.COM, INC. is seeking a Senior Director of Performance Marketing to lead enterprise strategy, planning, and optimization of performance-driven digital marketing across its family of brands.

This executive will drive profitable revenue growth, customer acquisition and retention, and overall marketing efficiency across paid, owned, and organic channels. The role oversees paid search, affiliate marketing, display, social, marketplace paid media, influencer strategy, and landing-page

Responsibilities

• Develop and lead a multi-year performance marketing strategy aligned with growth objectives.
• Manage the performance marketing budget with accountability for revenue, profitability, pacing, forecast accuracy, and ROI.
• Partner with channel leads and measurement/analytics to optimize paid media strategy across major platforms.
• Build executive-level dashboards translating complex marketing data into clear insights, risks, opportunities, and actions.

Job description

1-800-FLOWERS.COM, INC. is seeking a Senior Director of Performance Marketing to lead enterprise strategy, planning, and optimization of performance-driven digital marketing across its family of brands.

This executive will drive profitable revenue growth, customer acquisition and retention, and overall marketing efficiency across paid, owned, and organic channels. The role oversees paid search, affiliate marketing, display, social, marketplace paid media, influencer strategy, and landing-page