Growth Leader for Web3 Layer1 & Product Launches

Improbable; United States; À distance; USD 180 000 - 320 000; Plein temps

Résumé du poste

Improbable, a United States–based company, is seeking a Head of Marketing to turn its Web3 and fintech-inspired product portfolio into adoption and growth. You will report to the CEO, join the leadership team and own marketing across the Layer 1 and the products built on it.

You will build a product-led marketing engine capable of repeatedly taking technical products to market, acquiring users and turning launches into sustained growth.

Qualifications

• Senior marketing leadership across Web2 and Web3
• End-to-end ownership of positioning, go-to-market and growth
• Evidence of increasing users, trading volume, revenue or market share
• Strong understanding of acquisition, activation and retention
• Experience leading teams while remaining hands-on
• Ability to use data to prioritise decisions and measure results

Responsabilités

• Own the marketing and growth strategy across the Layer 1, first-party DEX, prediction markets protocol and future products.
• Drive product adoption through measurable acquisition, activation and retention programmes for traders, developers, partners and the Web3 market.
• Lead positioning and launches by defining the venture's narrative and go-to-market plans for each product.
• Build a high-performing function by shaping the team, establishing clear accountability and keeping specialists focused on product and commercial outcomes.

Connaissances

Senior marketing leadership

Web2 and Web3 marketing

Go-to-market strategy

Data-driven decision making

Team leadership

Hands-on execution

Description du poste

Improbable, a United States–based company, is seeking a Head of Marketing to turn its Web3 and fintech-inspired product portfolio into adoption and growth. You will report to the CEO, join the leadership team and own marketing across the Layer 1 and the products built on it.

You will build a product-led marketing engine capable of repeatedly taking technical products to market, acquiring users and turning launches into sustained growth.