Growth Marketing Lead — Brand, PMM & Website Launch (Equity)

Crossing Hurdles; San Francisco (CA); On-site; USD 190,000 - 220,000; Full time

Job summary

An innovative startup based in San Francisco seeks a Marketing Leader to take ownership of brand and product marketing strategies. This role demands over 5 years of marketing leadership experience, with a strong focus on product marketing in software or fintech. Responsibilities include leading website rebuilds, developing multi-channel campaigns, and creating sales enablement materials. Ideal candidates are organized, creative, and able to thrive in dynamic environments. Join a rapidly growing Series A company dedicated to transforming the insurance underwriting process.

Qualifications

• 5+ years in a marketing leadership role at a software, insurance, or fintech business.
• 2+ years in a product marketing specific role.
• Direct experience with life cycle/ABM/partner marketing.

Responsibilities

• Own and evolve the brand narrative and external positioning.
• Lead the full website rebuild for messaging and UX.
• Develop multi-channel campaigns including digital and product launch strategies.
• Translate product features into compelling go-to-market messaging.
• Create sales enablement materials to support business development.
• Identify unique events that drive brand awareness and growth.

Skills

5+ years in marketing leadership

Product marketing experience

Strong business acumen

Copywriting abilities

Design sense

Project management

Education

Bachelor's or Master's degree

Job description

An innovative startup based in San Francisco seeks a Marketing Leader to take ownership of brand and product marketing strategies. This role demands over 5 years of marketing leadership experience, with a strong focus on product marketing in software or fintech. Responsibilities include leading website rebuilds, developing multi-channel campaigns, and creating sales enablement materials. Ideal candidates are organized, creative, and able to thrive in dynamic environments. Join a rapidly growing Series A company dedicated to transforming the insurance underwriting process.