Growth-Focused Product Marketing Lead

DriveWealth, LLC; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Disability insurance

Paid parental leave

Wellness reimbursement

Company-provided phone

Personal development allowance

Paid time off and holidays

Job summary

DriveWealth in New York City, NY is seeking a Product Marketing Lead to shape how our products are understood, valued, and adopted. You will collaborate with Product, Sales, Marketing, and Customer Success to bring products to market, strengthen competitive positioning, and empower customer-facing teams with effective tools.

You will influence product strategy and champion the customer perspective, driving engagement and adoption across launches and campaigns in a fast-paced fintech environment.

Qualifications

• 5+ years of experience in product marketing or related roles.
• Excellent written and verbal communication skills.
• Experience with market research, competitor analysis, and customer insights.
• Proven ability to monitor competitive offerings, positioning, and GTM strategies.
• Collaborative approach with cross-functional teams.
• Experience creating presentations, sales materials, and other marketing content.
• Familiarity turning technical product capabilities into customer-focused value propositions.
• Strong customer mindset and analytical, organizational, and PM skills.

Responsibilities

• Manage product launches from kickoff through post-launch with timelines and metrics.
• Shape product positioning, messaging, and target audiences.
• Gather customer insights via interviews and surveys and synthesize into recommendations.
• Drive product adoption with onboarding and education campaigns.
• Create compelling content and collaborate on integrated campaigns with marketing.

Skills

Product marketing

Market research

Competitive analysis

Go-to-market

Stakeholder collaboration

Content creation

Customer insights

Presentation skills

Job description

DriveWealth in New York City, NY is seeking a Product Marketing Lead to shape how our products are understood, valued, and adopted. You will collaborate with Product, Sales, Marketing, and Customer Success to bring products to market, strengthen competitive positioning, and empower customer-facing teams with effective tools.

You will influence product strategy and champion the customer perspective, driving engagement and adoption across launches and campaigns in a fast-paced fintech environment.